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33 <br /> items already ordered and distribute city publications. The Chamber Business <br /> Expo is an excellent opportunity to meet with top business officials in the entire <br /> Hickory area. The cost is about $300 for a booth and during this event <br /> promotional items, as well as City publications are distributed to top business <br /> leaders. <br /> ? October 2004—Participate in Oktoberfest and the Chamber Business Expo. <br /> ? November—December 2004—Work with the Hickory Jaycees to get the City <br /> involved in the holiday event. Make arrangements to have the Mayor and City <br /> Council, and Fire and Police Departments, and the Piedmont Wagon in the <br /> parade. More departments can participate in this community event, and in <br /> November the PIO will ask department heads to consider participating in the <br /> parade. <br /> ? February —June 2005 —The City works with the Hickory Jaycees in the annual <br /> Hickory Alive concert series. The City is in the background, but can get positive <br /> press by ensuring that City's recycling cans are at the weekly events, as well as <br /> Union Square is in touch-notch shape. The concert series is on Fridays in May <br /> and June on Union Square. <br /> ? August- October 2005 —Plan for Oktoberfest and the Chamber of Commerce <br /> Business Expo. The Oktoberfest booth will be at no cost because of the City's <br /> involvement in the festival. In past years, the Waste Reduction Task Force shares <br /> the booth and helps recycling during the festival. The PIO will use promotional <br /> items already ordered and distribute city publications. The Chamber Business <br /> Expo is an excellent opportunity to meet with top business officials in the entire <br /> Hickory area. The cost is about $300 for a booth and during this event <br /> promotional items, as well as City publications are distributed to top business <br /> leaders. <br /> ? October 2005 —Participate in Oktoberfest and the Chamber Business Expo. <br /> ? November—December 2005 —Work with the Hickory Jaycees to get the City <br /> involved in the holiday event. Make arrangements to have the Mayor and City <br /> Council, and Fire and Police Departments, and the Piedmont Wagon in the <br /> parade. More departments can participate in this community event, and in <br /> November the PIO will ask department heads to consider participating in the <br /> parade. <br /> ? February —June 2006—The City works with the Hickory Jaycees in the annual <br /> Hickory Alive concert series. The City is in the background, but can get positive <br /> press by ensuring that City's recycling cans are at the weekly events, as well as <br /> Union Square is in touch-notch shape. The concert series is on Fridays in May <br /> and June on Union Square. <br /> Predicted cost of participating in special events —Roughly $300 a year (for <br /> Chamber Expo booth) and the majority of these events main costs is staff time. <br /> When setting up displays existing information and promotional items are given <br /> out and those items are paid for out of the PIO departmental supplies. <br /> 9. Emergency Communications —In the City's Emergency Plan, the PIO plays a vital <br /> role in helping inform the citizens on events occurring in the city. <br /> 11 <br />