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32 <br /> Predicted cost of producing brochures —Depends on the number done and if <br /> departments have money within their departments to produce the brochures. Would <br /> roughly estimate $1,500 per year (not including staff time). The service guide will <br /> cost roughly $1,500 to print (not including staff time). <br /> 8. Special Promotional Events —There are numerous events happening in the City each <br /> year that bring citizens to a core area of the City. Several of the events are <br /> Oktoberfest, Hickory Alive, Hickory Holiday Parade, and the Chamber of Commerce <br /> Business Expo. These events allow the City to tell its story to thousands of people. <br /> In the past, a booth has been set up during Oktoberfest and the Business Expo. This <br /> gives the PIO an opportunity to answer questions from the public, as well as <br /> distribute city publications and/or promotional items. The Hickory Ciy Council, Fire <br /> and Police departments, as well as the Community Relations Council and the Youth <br /> Council have participated in the Hickory Holiday Parade for the past four years. This <br /> continues to put the city and its boards in a positive light. <br /> Action Plan: <br /> July 2003 —October 2005 —Work with the committee that is putting together the <br /> 2005 North Carolina League of Municipalities conference that will be in Hickory <br /> in October 2005. <br /> ? July - September 2003 —Plan for Oktoberfest and the Chamber of Commerce <br /> Business Expo. The Oktoberfest booth will be at no cost because of the City's <br /> involvement in the festival. In past years, the Waste Reduction Task Force shares <br /> the booth and helps recycling during the festival. The PIO will use promotional <br /> items already ordered and distribute city publications. The Chamber Business <br /> Expo is an excellent opportunity to meet with top business officials in the entire <br /> Hickory area. The cost is about $300 for a booth and during this event <br /> promotional items, as well as City publications are distributed to top business <br /> leaders. <br /> ? October 2003 —Participate in Oktoberfest and the Chamber Business Expo. <br /> ? November—December 2003 —Work with the Hickory Jaycees to get the City <br /> involved in the holiday event. Make arrangements to have the Mayor and City <br /> Council, and Fire and Police Departments, and the Piedmont Wagon in the <br /> parade. More departments can participate in this community event, and in <br /> November the PIO will ask department heads to consider participating in the <br /> parade. <br /> ? February 2004—June 2004—The City works with the Hickory Jaycees in the <br /> annual Hickory Alive concert series. The City is in the background, but can get <br /> positive press by ensuring that City's recycling cans are at the weekly events, as <br /> well as Union Square is in touch-notch shape. The concert series is on Fridays in <br /> May and June on Union Square. <br /> ? August- October 2004—Plan for Oktoberfest and the Chamber of Commerce <br /> Business Expo. The Oktoberfest booth will be at no cost because of the City's <br /> involvement in the festival. In past years, the Waste Reduction Task Force shares <br /> the booth and helps recycling during the festival. The PIO will use promotional <br /> 10 <br />