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31 <br /> new avenues to utilize the government channel and team up with Catawba County <br /> and possible other municipalities within the county in producing videos about <br /> government services. <br /> Action Plan: <br /> ? Fiscal Year 2003 —2004 - Begin talking with the local cable television company <br /> about producing monthly videos about the City of Hickory and its services. In <br /> addition, contact local video companies that would be interested in filming a 15- <br /> minute video once a month, this includes getting cost estimates on producing <br /> videos. There will be no cost to putting it on the government channel because that <br /> was one of the negotiations made with the cable company, but it will cost to <br /> produce a video. In addition, meet with Catawba County and other municipalities <br /> in the City to see if they would like to partner in this venture. <br /> ? Fiscal Year 2003 —2004 - Find a video company and begin meeting with <br /> departments to find out what topics should be discussed throughout the year. Set <br /> a yearlong calendar of topics and work with departments by helping them write <br /> scripts. Also, set a schedule with departments and the video company to ensure <br /> that deadlines are met. <br /> ? July 2004 —Produce the first video for production in August 2004. For example, <br /> the first video could be on the city's structure, how it is operated and some history <br /> about the Council-Manager form of government. The production could also <br /> include information about the City as a whole. <br /> ? August 2004—Air the first government video. <br /> ? August—December 2004 —Continue to improve and enhance videos throughout <br /> the year. <br /> ? January 2005 —Evaluate the project and see if it if getting positive feedback. If <br /> so, continue and make a calendar of programs for the next year. <br /> ? August 2005 —If video becomes a successful tool, set calendar for 2006. <br /> Predicted cost of producing the videos - $6,000 per year (not including staff time). <br /> 7. Brochures and various publications- It is important to showcase new programs and <br /> activities in the City. This can be done in various ways, but one quick, easy and <br /> affordable way to promote a project or activity is through a brochure. In the past, the <br /> PIO has developed brochures for the planning department, airport, and public art <br /> program. Many departments have their own public relations resources available and <br /> the PIO can assist them or work together with them to help other departments market <br /> their programs. It is important to continue to offer this service to all City departments <br /> and the departments with experience can help the departments that need assistance. <br /> Action Plan: <br /> ? July 2003 —June 2006—Remind departments that when necessary, brochures can <br /> be developed by the PIO. <br /> ? January —March 2004—Update the City Services guide that includes numbers <br /> and explanations of city services and in this edition include a section on the City's <br /> boards and commissions. <br /> 9 <br />