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27 <br /> Circular and in an effort of saving money and getting hip with the current trends, <br /> a future plan is to send the City Council Circular via email. <br /> Action Plan: <br /> ? July - September 2003 — Ask those who currently receive the City Council <br /> Circular if they would like to receive the publication via email. Information <br /> will be provided in the City Council Circular about how to receive the <br /> publication via email. The PIO will coordinate with Information Services on <br /> the logistics of this happening. <br /> ? October- December 2003 —Review the implementation of the new email <br /> service and make any necessary changes. <br /> ? January —July 2004— Continue marketing the advantages of receiving the <br /> City Council Circular via email, in hopes of cutting expenses by a least $100. <br /> ? Fiscal Year 2003-2004 —Work with the e-government team and Information <br /> Services on creating an e-list that would send the City Council Circular to <br /> those who request it via a form on our website. <br /> ? Fiscal Year 2004-2005 —Develop a questionnaire for the City Council <br /> Circular users to measure the publication's effectiveness. <br /> ? Fiscal Years 2004 —2006—Investigate ways to develop an e-newsletter that <br /> would be sent out to all who request it, but target it for local businesses and <br /> citizens. <br /> Predicted cost of City Council Circular- $22,800 per year (includes printing, <br /> postage and mailing service and does not include staff time). <br /> 2. Annual Report—Hickory has made many strides in its Annual Reports over the <br /> last three years. It's FY 1998-1999 annual report, shaped like a checkbook, won a <br /> Silver Circle award by City-County-Communications Marketing Association <br /> (3CMA) for its creativity. In the 1999-2000 Annual Report, the City developed it <br /> into a keepsake by including a timeline of the City's 130 years of <br /> accomplishments. The 2000-2001 Annual Report reflected upon the prior two <br /> decades with one Mayor and the moving on with a new Mayor in the 21" century. <br /> In addition to these themes, the annual report was the financial report of the <br /> citizens each year. <br /> The City of Hickory's 2001-2002 Annual Report, `Mapping Triumphs One Day <br /> at a Time," got citizen and media attention. Citizens enjoyed the annual report <br /> and found it useful. It might not have been the city financial pie charts and <br /> accomplishments that excited them; it could have been the City map and <br /> explanation of the street system. But, no matter what the reason, citizens were <br /> talking about the map Hickory combined with its regular annual report <br /> information (letters from the Mayor and City Manager, accomplishments, goals, <br /> financial audit reports). The annual report was also labeled a success by the <br /> media, and was even given a "Thumps Up" on an editorial page of the local <br /> paper. <br /> 5 <br />