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<br /> , The craft spirits industry is following the path of wineries and breweries as a specialized — and growing — industry in North •
<br /> Carolina. Numbers of all three industries are increasing across the state. As of June 30,2013, North Carolina boasted 14'
<br /> distilleries, 82 breweries and 146 wineries.
<br /> To help ABC store customers better understand the broad array of what's being produced and to encourage visits to the state's,
<br /> craft alcohol manufacturers, the state ABC Commission has produced and distributed a map for display in ABC stores showing all -
<br /> of North Carolina's distilleries, breweries and wineries. And to sharpen the focus on the expanding number of products available
<br /> from North Carolina distilleries, the state ABC Commission has generated a variety of in-store marketing materials promoting`° .v.
<br /> North Carolina's own distilled spirits.
<br /> The state's role supporting North Carolina products begins well before the bottles reach the ABC store shelves, however. ABC
<br /> Commission staff members work closely with North Carolina distillers, providing guidance all along the way, from information about
<br /> starting operations to adding new products to the state warehouse inventory. As of June 30, nearly 40 different items produced by
<br /> N.C. distillers were available in ABC stores.
<br /> BOUTIQUE COLLECTION TO , , ' I -
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<br /> MEETMIXOLCISTS' NEEDS - --
<br /> While the ABC Commission lists more than approximately 2,000 products
<br /> available for the ABC stores to stock and sell, the nation's cocktail craze has � "° IS. "" � �...
<br /> created demand in North Carolina for even more specialized liquors. "'+ . . .„..
<br /> Now thanks to the boutique collection — a new category of products created
<br /> by the ABC Commission —ABC boards and their mixed beverage customers can order three-bottle cases of roughly 50 premium
<br /> liquors, often used by national restaurant accounts in their signature drinks.
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<br /> As a result, the boutique collection has eliminated the need— and the associated expense — for a restaurant to special order an
<br /> entire 12-bottle case for liquor in the boutique category. For individual consumers, the smaller case size is intended to encourage
<br /> more ABC stores to stock these niche products on their shelves. The Commission launched the boutique collection in May 2013.
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