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Branding <br /> • A primary component of cohesive marketing involves establishing a brand for the <br /> County. <br /> • The Director of Public Affairs sought direction and approval from the County Manager <br /> to pursue having an official logo designed for the County to aid in helping the public <br /> become more familiar with the County and its daily operations. <br /> • Currently, a variety of logos are in use by several County departments. The approval of <br /> these logos was done on the administrative level by the Department Directors as <br /> opposed to submitting this for review and approval by the Board of County <br /> Commissioners. Here are examples of these logos. <br /> County Department Logos (image) <br /> Orange County Logo (image) <br /> Logo Design Process <br /> • The Public Affairs Department contracted with a local graphic design firm to produce <br /> the logo, which cost $1,600. <br /> • The design concept is based on the direction and overall vision explained by the <br /> Director of Public Affairs. <br /> Logo Design Concept <br /> • The basis for the County logo design is a clean simplistic approach, using text as <br /> opposed to a series of intricate details or artwork. <br /> • The colors, burgundy and sage green, offer a subtle yet striking contrast. Lastly, the <br /> design places the emphasis on Orange County—while including the reference to North <br /> Carolina as a way to distinguish us from the other Orange Counties in the United <br /> States. <br /> • The County logo will NOT replace the County seal, but rather, it will be used to launch <br /> and solidify the County's brand marketing efforts—starting with the new County <br /> portfolios and marketing folders. <br /> • The logo is to be phased in gradually and will be visible on a variety of items, such as <br /> County letterhead, envelopes, business cards, press releases, collateral materials, <br /> promotional items, etc. <br /> Six Month Review <br /> The following marketing materials have been developed since the Director of Public Affairs <br /> started on September 17, 2012. <br /> • Brochures <br /> • Post Cards <br /> • Posters <br /> • Banners <br /> • Magnets <br /> • Business Cards <br /> • Marketing Folders <br /> • Video Productions <br /> • Marketing Packet & Web site- Community Giving Fund <br />