Orange County NC Website
Browse       Search
t <br /> Website Anal <br /> gtics 2 <br /> &5 <br /> 0 <br /> z <br /> 0 <br /> The purpose of this engagement is to assist the Chapel Hill/Orange County Visitors Bureau in verifying, 3 <br /> reporting and understanding traffic on the visitchapelhill.org domain. <br /> M <br /> M <br /> z <br /> Scope of Work <br /> VisionPoint Marketing will provide the following services: <br /> • Conduct a high-level audit of Google Analytics account information to confirm accuracy of data and <br /> proper data capture. <br /> • Create custom dashboards to allow users 24/7 access to most relevant metrics(bounce, referrals,total <br /> traffic, landing pages, etc.)and enable automatic reporting. <br /> • Provide recommendations for social media tracking. <br /> • Provide a monthly website analytics report which contains the following content: <br /> » Executive Summary of general website usage such as top pages, referrals and other key metrics <br /> as identified in collaboration with the client. <br /> » Analysis and recommendations for improving user experience and search engine rankings. <br /> Assumptions <br /> 1. VisionPoint will have administrative access to the client's Google Analytics Account. <br /> 2. VisionPoint will provide ongoing recommendations and have access to make changes within the <br /> website based on those recommendations. Re-writing content is not included in this Scope of Work. <br /> 3. VisionPoint will deliver the Monthly Analytics Report as a PDF and will discuss with the client via a one- <br /> hour, standing phone call with the client-provided point of contact. <br /> ©2013 VisionPoint Media,Inc <br />