Agenda - 06-03-1996 - IX-E - Laserfiche WebLink

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t 2 r current Visitor Bureau staff to accomplish the marketing goals. This recommendation includes eliminating a temporary(30 hour a week) clerical position and creating the two new permanent full time positions of Visitor Bureau Sales Director and Communications Specialist in addition to the two current positions of Administrative Assistant and Visitor Bureau Director. On April 17, 1996,the Visitor Bureau's Board of Directors approved of the recommendation of the marketing committee. The establishment of the positions of Visitor Bureau Sales Director and Communications Specialist will enable the Visitor's Bureau to launch an aggressive, effective marketing plan that will result in increased sales for existing businesses,increased visitations at local hotels, attractions,museums and festivals, and an increase in the amount of retail sales dollars that will be returned to our community. The Visitor Bureau Sales Director's general responsibilities will include the successful implementation of the Bureau's sales and promotional efforts. This would involve such activities as generating bookings in select markets and implementing programs to increase the amount of visitor spending in Orange County. The Sales Director will also provide services to and coordinate existing meetings and conferences. The Communications Specialist general duties will include gaining exposure and recognition for Orange County in local,regional and national publications, and overseeing the production of publications such as the calendar of events, visitors guide and other brochures. The attached class specifications for the Visitor Bureau Sales Director and the Communications Specialist outline the position requirements. The Personnel Department has completed the classification study of the proposed positions. Based on the classification review and review of available labor market data, it is recommended that a new class of Visitor Bureau Sales Director be established at salary grade 69 and a new class of Communications Specialist be established at salary grade 66. Both positions will be funded from the approved occupancy tax Recommendation: The Manager recommends the Board approve: - Establishing the permanent full time positions of Visitor Bureau Sales Director and Communications Specialist effective July 1, 1996 and - Amending the Classification and Pay Plan to add the classes of Visitor Bureau Sales Director at salary grade 69 and Communications Specialist at salary grade 66.-