Agenda - 06-03-1996 - IX-E - Laserfiche WebLink

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1 Orange County Board of Commissioners Action Agenda Item Abstract Meeting Date: June 3, 1996 Action Agenda Item# SX—E Subject: Visitor Bureau-New Positions and Classification Plan Amendment Department: Personnel Public Hearing: —Yes X No Budget Amendment Required: _Yes_X No Attachment(s): Information Contact: 1 - Visitor Bureau Sales Director Class Specification Elaine Holmes, Personnel Director 2 - Communications Specialist Class Specification Extension 2550 Shelly Green,`Visitor Bureau Director, 968-2060 Telephone Numbers: Hillsborough - 732-8181 Durham - 688-7331 Mebane - 227-2031 Chapel Hill 967-9251/968-4501 Purpose: To consider establishing two new permanent full time positions of Visitor Bureau Sales Director and Communication Specialist in the Orange County Visitor's Bureau funded from the occupancy tax and to consider amending the Orange County Classification and Pay Plan to reflect the two new classes of Visitor Bureau Sales Director at salary grade 69 and Communications Specialist at salary grade 66. Background: On February 20, 1996,the Orange County Board of Commissioners approved increasing the county occupancy tax from one percent to two percent effective July 1, 1996. The proposal to increase the tax had broad support from the hoteliers in the community, who specified that they would like to see the additional funding used to increase the sales and marketing activities of the Visitor's Bureau. The intent to use the additional funding for marketing activities was presented to the Board during the February 20 meeting. To determine the type of marketing activities to pursue with the additional revenue from the occupancy tax, the Bureau's marketing committee received input from staff and from the industry on new programs and implementation strategies. After reviewing and prioritizing potential new programs, the marketing committee recommended to the Visitor Bureau's Board of Directors a restructuring of the