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1 <br /> ORANGE COUNTY <br /> BOARD OF COMMISSIONERS <br /> ACTION AGENDA ITEM ABSTRACT <br /> Meeting Date: December 2, 2013 <br /> Action Agenda <br /> Item No. 7-b <br /> SUBJECT: Redesigned County Logo <br /> DEPARTMENT: Board of Commissioners PUBLIC HEARING: (Y/N) No <br /> ATTACHMENT(S): INFORMATION CONTACT: <br /> County Logo Options Michael Talbert, Interim County Manager, <br /> 919-245-2300 <br /> PURPOSE: To review options for a redesigned County Logo as recommended by the Review <br /> Committee for the County Logo. <br /> BACKGROUND: On May 21, 2013, the Board received an overview of the County's Marketing <br /> and public relations projects. A motion was made, "That the Board of County Commissioners or <br /> designated members would participate in the design or review of any logo for overall use to <br /> represent Orange County, including the review of any already developed logo; and that the <br /> Board of County Commissioners will have final approval of any such logo, emblem or <br /> representation". The motion was approved unanimously. <br /> At its Work Session on September 12, 2013, the Board discussed the County Logo and <br /> expressed concerns about the design and design process for the Logo. The creation of a <br /> Review Committee provided an opportunity for Board members to participate in the design <br /> process and finalize a redesigned County Logo to recommend to the Board of County <br /> Commissioners (BOCC). <br /> Commissioners Renee Price and Penny Rich met with staff on October 22, 2013, reviewed the <br /> original County Logo design options and made recommendations for a new logo design. The <br /> attachment includes three logo options for Orange County that were designed for the Board to <br /> review on November 12, 2013. Commissioners Price and Rich favored Option A. However, the <br /> Board requested a fourth logo, which involved a modification to Option C, resulting in Option D. <br /> The Board also requested each logo design be displayed in color, black/white and reduced in <br /> size. The consultant also included a Facebook icon to represent each of the four logo design <br /> options. <br /> FINANCIAL IMPACT: The anticipated financial impact for the redesigned County Logo should <br /> not exceed $2,200. <br /> RECOMMENDATION(S): The Manager recommends that the Board review the redesigned <br /> County Logo options (A, B C, or D) and select one design. The new logo design would go into <br /> effect on July 1, 2014, allowing for the current logo to be phased out. <br />