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I <br />13 <br />Action Steps <br />Focus Area #1— Offer collections that consider customer preferences and provide materials in quantities that meet demand <br />1) Library Staff will develop a process for identifying unmet customer needs by December 2013. <br />2) Library Staff will use Sierra software to track most popular materials to drive purchasing decisions by July 2014. <br />3) Library Staff will utilize CollectionHQ or similar software to model popular collections at other library across the nation by Jan 2015. <br />Focus Area #2 — Organize library materials and collections so they are easily found by customers <br />1) Library Staff will evaluate, modify and develop interior signage to improve way- finding in library buildings by December 2013. <br />2) Library Director will establish a group of library customers to advise on how to make materials easier to find by July 2014. <br />3) Library Customer Group will provide way- finding and collection- organization recommendations to Library Director by December <br />2014. <br />Focus Area #3 — Promote the collections and materials available through OCPL <br />1) Library Marketing Committee will develop a "Staff Recommends" program for adults, teens and youth that highlights materials <br />endorsed by Library Staff by Spring 2014. <br />2) Library Marketing Committee will develop and implement promotions of materials via social media, eNewsletters, display units, etc. <br />by March 2014. <br />3) Library Staff to develop Amazon.com -style "If you liked this item, then consider this..." recommendations to appear in catalog search <br />results by December 2015. <br />OCPL DRAFT Strategic Plan 2013 -2016 Page 12 <br />