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Agenda - 10-15-2013 - 6a
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Agenda - 10-15-2013 - 6a
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6/12/2015 10:41:04 AM
Creation date
10/14/2013 9:32:11 AM
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BOCC
Date
10/15/2013
Meeting Type
Regular Meeting
Document Type
Agenda
Agenda Item
6a
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Minutes 10-15-2013
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\Board of County Commissioners\Minutes - Approved\2010's\2013
RES-2013-078 Resolution Authorizing a Performance-Based Inducement Grant Between Orange County & Morinaga America Foods, Inc
(Linked From)
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\Board of County Commissioners\Resolutions\2010-2019\2013
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21 <br />Attachment #4 <br />• In Japan, which is the world's #2 overall largest candy and confectionary market (behind the USA), the <br />Company has over 40 different product lines, where it holds the #1 Japanese domestic market -share for <br />candy. Morinaga ranks similar to Kellogg Company in terms of retail sales. <br />• Among Japan's top 3 competing confectionary makers, Morinaga ranks #1 for candy & caramel products, <br />#2 for biscuits, and #3 for chocolate products. The chewy fruit flavored snack that holds the #1 spot <br />within Japan, and which the company will produce here in Orange County, is called "HI- CHEW ". <br />• Morinaga is aggressively marketing HI -CHEW across the United States and has successful store displays at <br />Target, COSTCO, 7 Eleven, and Kroger, and is found locally at the Streets at South Point Mall ( "It's Sugar ", <br />"World Market "). <br />• Additional product lines include frozen desserts (19 %), foodstuffs (10 %), and the internationally - <br />renowned Weider -brand health care products such as energy drinks, nutritional vitamin /mineral <br />supplements & protein bars, & collagen -based beauty products (16% of sales). <br />• Morinaga America, Inc., led by Mr. Masao Hoshino, was established in Los Angeles in 2008 for the <br />purpose of introducing the company's various product lines, starting with HI -CHEW. <br />• Overseas partners include serving as the trademark distributor, licensee or supplier for world -class <br />confectionary companies such as Disney Japan, SUNKIST Growers, PEZ, Perfetti van Melle (Italy), Storck <br />(Germany), Dare Foods (Canada) and Barry Callebaut AG (Switzerland). <br />• Management's corporate philanthropy strives to be a "company that improves the lives of children <br />worldwide". The firm partners with international NGOs in developing nations, and places a special <br />emphasis promoting healthy nutrition, and funding for school facilities and educational supplies, <br />especially among West African countries. <br />• First Japanese corporation to be affiliated with the World Cocoa Foundation (WCF), which was established <br />with the objective to foster a sustainable cocoa industry, and prevent the use of child labor in developing <br />nations. This is achieved through the environmental protection of regions where major global chocolate <br />corporations cultivate cocoa, and through economic and social development. Technical guidance and <br />training support is provided to cocoa farmers through various programs that protect the natural and <br />social environment. <br />Competition & Initial Site Search: <br />In early 2012, Morinaga and Portland, OR -based site selection consultant /engineering firm InSpec Group began a <br />multi -state site search to identify a "Hi- Chew" manufacturing location. Competition for "Project Rainbow" <br />included the following communities: <br />• Portland, OR <br />• Ontario, Canada <br />• Philadelphia, PA <br />• Richmond, VA <br />• Atlanta, GA <br />• North Carolina (18 total sites in 12 counties) <br />
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