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Dr. Anthony Chow said Phase II began after the first of the year, and this phase <br /> responded to needs that were identified, and worked on aligning community goals with <br /> organizational goals. The process included: internal organizational workgroups, community <br /> interviews, focus groups and surveys. The sampling size was about 800 (500 for the <br /> community assessment and 300 for the strategic plan). <br /> Community Needs: <br /> • Books and other printed and non-print materials <br /> • Children's programming <br /> • Information Technology access <br /> • A place to meet and to be <br /> • Education and self-enlightenment <br /> Strategic goals: <br /> • Organizational excellence <br /> • Technology literacy and access <br /> • Resources and Programming <br /> • Seamless Library Services <br /> • Building Community Connections <br /> Data Analytics: <br /> • Goals <br /> • Performance Metrics <br /> • Continuous Improvements <br /> • Orange County Public Library Dashboard <br /> The library's primary strengths are its staff and existing high quality resources and <br /> services, as well as strong county and community support. Its main opportunities for <br /> improvement involve: continuing to work towards seamless library services with municipalities <br /> such as Chapel Hill, increasing outreach and partnership activities with fellow city and county <br /> agencies and other community organizations; continuing to offer relevant programming and <br /> services; and seeking to reach out to underserved populations. <br /> Based on the results of this study, the following six priority areas were recommended <br /> for consideration as strategic goals and objectives for the Orange County Library system: <br /> 1) Develop a countywide seamless library services integration plan. <br /> 2) Identify a list of prioritized and aligned library and information services by library <br /> demographic profile. <br /> 3) Develop a technology integration plan. <br /> 4) Develop a comprehensive marketing and outreach plan, emphasizing partnerships <br /> and community collaboration. <br /> 5) Prioritize funding to strengthen its core suite of services. <br /> 6) Prioritize high quality organizational communication, training and culture. <br /> Dr. Anthony Chow said the last part of the process will be data analytics. This will be a <br /> metric to measure success. He said that this involves identifying goals and performance <br /> measures. He said that this will allow an establishment of the current situation and will allow <br /> for continuous improvement. He showed an example of the Orange County Public Library <br />