Agenda - 09-17-2013 - 5a - Laserfiche WebLink

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16 1 position, and she said it would save money to do these in-house rather than 2 outsourcing. 3 Commissioner Gordon referred to page 234, which mentions vision statements 4 and communication plans. She asked if these have been developed. 5 Carla Banks said these are being put together, and the estimated timeline is 6 about 6 months out. 7 Commissioner Gordon said she was disappointed that the department had not 8 started out with a strategic communications plan to guide the investment. She would 9 like to see a plan sooner rather than later. 10 Carla Banks said that has been one of her key objectives, and it is on the list. 11 Commissioner Dorosin said there was a purple sheet at their places with a 12 description of a public relations coordinator position. 13 Carla Banks said she is changing the title from a graphics designer to a public 14 relations coordinator in order to be more inclusive of the responsibilities of the job. 15 Chair Dorosin asked if there was enough graphic design work for full time. 16 Carla Banks said graphic design is a large part of the job. 17 Chair Jacobs said he cannot support this position without a strategic 18 communications plan. He said the Board has learned from the Information Technology 19 strategic plan and how much easier it was to make staffing decisions. 20 Carla Banks said she is flying solo now, and she sees it as a detriment to not 21 hire this position. 22 She said she feels that her interpretation of a strategic plan is different from the 23 Board's concept. She cannot see the link to hiring or not hiring. 24 Chair Jacobs said he cannot speak for Commissioner Gordon, but he would like 25 to see a vision for the department before he funds it. He said he would like to 26 participate in a conversation about a plan before he signs off on the direction of the 27 department. 28 Commissioner Rich asked if the outsourcing of a brochure comes out of the 29 departmental budget. She said if so, the departments should know what is being spent 30 on graphic design, and this information should be available. 31 Tonya Walton said there is a lot of time being put into this. She said she could 32 get data on printing cost, but this does not consider layout and other responsibilities. 33 Commissioner Rich said that is important to track, in order to justify a new 34 position. 35 Carla Banks said there are many employees in departments that devote 36 significant time to developing materials. She said the outcome is not professional, as 37 the departments do not have the proper design software or printing tools. She said this 38 is not the image she wants for Orange County, and it puts a different light on how the 39 County presents information. 40 Commissioner Pelissier said she has been on the Partnership for Homelessness 41 for several years, and she remembers the struggle the coordinator had in coming up 42 with a professional looking annual report. She said that this should not be the case in 43 the County. 44 Carla Banks said she is trying to create consistency. She is accustomed to 45 having staff, and this is a component of public affairs that is an essential service. 46 Commissioner Price asked what the $11,000 in capital outlay will cover. 47 Carla Banks said this would cover the start up equipment for a new employee. 48 She said her budget was designed so that everything that comes out of Public Affairs is 49 for the benefit of all the departments. 50 Commissioner Price asked if the costs are itemized, and she referred to the 51 objectives on 234. 52 Carla Banks said there is some itemized detail included, starting on page 106, 53 and additional information can be provided if this is not enough. 54 Frank Clifton said the attempt is to do as much of this in-house as possible to 55 avoid fees. He said Carla Banks works closely with the Visitor's Bureau and Economic