Orange County NC Website
3 <br />• Enhance the ability for Commissioners and residents to access information, <br />• Provide information to the media and public in a clear, concise, and timely and <br />reliable manner, <br />• Use a variety of mediums to reach a wide portion of the County population, <br />• Coordinate with emergency Services Department for a unified response during a <br />crisis, <br />• Establish a brand for Orange County to create consistency in shaping the <br />County's message <br />These objectives will be accomplished through the following communication tools: <br />Media Relations, Electronic Communications, Advertising, OCTV Channel 180, Intranet, <br />Brand Marketing, and Other Mediums. <br />Media Relations (Goals 2 and 3) <br />1. Press releases <br />2. Media Interviews <br />3. Opinion /Editorial Pieces <br />4. Newspaper Columns <br />II. Electronic Communications (Goals 2, 3, and 4) <br />1. Orange County Web site <br />2. Digital Message Monitors <br />3. Facebook <br />4. Twitter <br />5. On Hold Phone Messages <br />6. County Web site- Citizen Comment Option <br />III. Advertising (Goal 2: Priority 6 and Goal 3: priority 19) <br />1. Radio Ads and Public Service Announcements <br />2. Newspaper Ads (monthly, full page ads in each local newspaper) <br />3. Bus Ads (poster ads displayed on the inside of the bus) <br />4. Billboard in Hillsborough <br />5. Traveling Banner Exhibit <br />IV. OCTV Channel 180 (Goals 2, 3, and 4) <br />The County is currently using channel 180 as a resource for broadcasting the <br />live and taped versions of the Board of County Commission meetings. <br />Recently, a new software /equipment package was installed to replace failing <br />DVD machines to allow for remote channel programming. <br />