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2 <br />ORANGE #.00.'.4'0U NTY <br />NORTH CAROLINA <br />PROPOSED OUTLINE <br />ORANGE COUNTY STRATEGIC COMMUNICATIONS PLAN <br />Purpose <br />The Strategic Communications Plan will provide the basis for providing complete and <br />timely messaging through a variety of mediums for the purpose of making the County <br />transparent and interactive with the public. This will benefit residents, media outlets, <br />visitors, County volunteers, and County employees by educating them about the daily <br />operations and inner workings of Orange County government. The plan will also be <br />developed to establish guidelines, policies and vehicles for accomplishing the County's <br />goals for effective communication. <br />The plan will support the following Goals and Priorities identified during the <br />Commissioner Planning Retreat on February 10, 2012: <br />Goal 2- Promote an interactive and transparent system of governance that reflects <br />community values <br />Priority 6- Develop plan and tools to improve how County and citizens <br />communicate with each other; foster two -way exchange <br />Priority 26- Clarify and communicate to public how and why County funding is <br />allocated the way it is <br />Goal 3: Priority 19- Communicate well with all County partners <br />Goal 4: Priority 11- Invest in technology to increase work efficiencies and have <br />technology improve communication <br />Overview <br />The Strategic Communications Plan will be developed to accomplish the following <br />objectives: <br />• Enhance external communication between the County and residents, <br />• Enhance internal communications between County and the employees, <br />