Agenda - 09-05-2013 - 5a - Laserfiche WebLink

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10 1 Chair Jacobs said the motion stated there could be designees of the Board of County 2 Commissioners, so presumably there could be a subcommittee and a short process. 3 Commissioner McKee asked Carla Banks if this design is already being used. 4 Carla Banks said yes; it has begun to be used. 5 Commissioner McKee said it is his understanding that the Board of County 6 Commissioners has not had a policy in place on whether this would be a staff or board decision. 7 Chair Jacobs said Commissioner Price's motion is to establish this. 8 Commissioner McKee noted that there was no protocol at the time this logo was chosen. 9 He said this would be a policy decision from this point forward and he would not support making 10 this retroactive for this logo. 11 Commissioner Rich said it is important that anything that represents Orange County is 12 seen or voted on by the Board of County Commissioners. She said the Board needs to make 13 decisions about branding and the Board needs to have a courtesy review of changes. She said 14 she is also looking at the communications plan, and the Board of County Commissioners needs 15 to be involved and on the frontline of that process. She said this applies to communications with 16 Facebook and Twitter, and she had several questions about how this will be utilized. She 17 agreed with Commissioner Price that this is a good start; but it makes her uncomfortable that 18 the Board was not involved in the process. 19 Commissioner Pelissier said she agreed with Commissioner McKee regarding moving 20 forward and not backwards. She said that there are many potential logos to go by. She said 21 none of the Board members are marketing experts, but the Board does have an image to 22 portray. 23 Commissioner Price said her suggestion is a test market, to try this logo as a test and 24 see what people think about it. She said sage green looks gray to her. She suggested that Ms. 25 Banks consider working with the Visitors Bureau, Steve Brantley and Economic Development, 26 all of whom have had marketing experience. She does not consider this a step backwards. 27 Carla Banks said the feedback she has received so far has been positive. She said it 28 was her interpretation from her job description that she was to immediately tackle the marketing 29 and branding of the County. 30 Commissioner Rich said Carla Banks did her job well, and the question was why the 31 logo options did not come before the Board of County Commissioners, at least for a courtesy 32 review before publishing. 33 Frank Clifton said the Board started this marketing discussion process two years ago. 34 He said the County departments have been reaching out for years, through Facebook, twitter 35 and other means. He said the creation of Carla Banks' Public Affairs position took place last 36 year. He suggested the best process may be to schedule a discussion of how the Board of 37 County Commissioners wants to be involved in each marketing aspect. He said there should 38 be a marketing plan separating the political aspects of individuals from the image of the County 39 as a whole. He said the current plan of the communications plan is to get basic information 40 distributed. He said that one of Carla Bank's roles is to make sure that communication and 41 releases from different departments are consistent in terminology and verbiage. 42 Frank Clifton said he will take the blame for the logo. He said he did not realize that it 43 would rise to the level of a Board of County Commissioners policy decision. He said the twitter 44 and Facebook projects are viewed as more informational than interactive. 45 Frank Clifton said he would suggest scheduling a work session discussion on this issue 46 in the fall, if the Board of County Commissioners so choses. 47 Chair Jacobs supported the motion and said the Board needs to give direction on what 48 rises to the level of concern of the Board of County Commissioners. 49 Commissioner porosin said the Board is not talking about micromanagement of the 50 staff.