1997 S Visitor's Bureau - RFP Award Marketing, Advertising and Design Services for Chapel Hill Orange County Visitor's Bureau

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I. About the Chapel Hilt/Orange County Visitors Bureau and this Account A Scope The Chapel IWOrange County Visitors Bureau invites your firm to submit its best proposal to provide marketing, advertising and design services to the Bureau. The type of services needed may include any or all of the following: design and production of brochures, guides and other collateral pieces; other creative services including illustrations, photographs and copy writing; marketing research; web site design; design and production of advertisements; media research, placement and coordination; and other related services. It does not include the actual printing of brochures which will be bid out separately according to Orange County purchasing procedures. B. Anticipated Projects to be Completed in the Next Two Years 1. Updating and reprinting our 32-page visitor's guide. 2. Updating and reprinting our 8-panel lure brochure. 3. Updating and reprinting our 16-page sports and meeting planning guide. 4. Designing and producing a brochure shell. 5. Designing and producing a postcard. 6. Designing and producing a web site. 7. Designing interstate highway welcome signage. 8. Reviewing current logo applications(letterhead, business cards, etc.)and updating the look, plus providing new at work reflecting address change. 9. Assistance in the creation of a marketing program to generate visitations during shoulder-and off-seasons(which may include a direct mail piece, advertisements, etc.) 10. Design and production of various advertisements to reach target markets. 11. Placements of said advertisements. 12. Several market research studies to provide useful data about our current and potential visitors. 13. Produce a direct mail postcard series for meeting planners. 14. Design and produce a mural for the bureau's trade show booth. C. Mission and Purpose The mission of the Chapel FEII/Orange County Visitors Bureau is to develop and coordinate visitor services in Orange County and to implement marketing programs that will enhance the economic activity and quality of life in the community. The purposes for which the Bureau is organized are: 1) To position Orange County as a desirable meeting or vacation destination to selected visitor markets, with careful consideration of the needs and assets of the communities that comprise Orange County. 2) To work in cooperation with community organizations to achieve an effective, coordinated and comprehensive marketing program with high quality collateral materials, program, and services.