1999 Strategic Communication Plan

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I 5 As part of the County's Strategic Communications Plan,. the staff will develop for Board approval a single, unified style for all County . communications efforts to establish the County's "identity in communication vehicles. There will-be a brief style manual for publications and other written materials and a design standard 'for the County's. Web site and other communications methods. Under the general direction of the BOCC, . the County's communications efforts will be coordinated through the office of the County Manager and the office of -the Clerk to the Board. All communications.from Orange County will follow adopted County policy. A. CABLE TELEVISION 1. Televising of County Commissioner Meetings A primary communications goal for the 1999 -2000 fiscal year is the televising of County Commissioner meetings. This is to be accomplished via public access cable television, perhaps on a tape-' delayed basis. Z. Public Service Announcements and Meeting Information Public-service announcements prepared by the County should be made available to run on.cable television during the regular viewing week, and in those cases when Board meetings either are delayed or end early. Agendas for upcoming BOCC meetings and monthly meeting calendars : should also be provided to the cable - television channel for prompt and complete airing. 3. Monthly :Cable Program . Content for the County's monthly public information show should complement other communication methods used by the County. The content should be coordinated with the Manager and the Chair of the Board of County Commissioners, in order to 'function as part of a coherent communications strategy. B. PRESS RELEASES AND MEDIA RELATIONS While the descriptions in this section deal specifically with press releases, the general principles articulated can be utilized for other communication methods.