1999 Strategic Communication Plan

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PROPOSED 4 ORANGE COUN1`Y BOARD OF COMMISSIONERS' STRATEGIC COMMUNICATIONS PLAN'.' The purpose of the Orange County Board of Commissioners, Strategic Communications Plan is-to promote more effective communication between and among the Board of County Commissioners (BOCC) and Orange County citizens. .Public access to government and freely shared information are cornerstones of the democratic process and thus the plan should .simplify access to the Board and to. the workings of Orange County government. The` plan should also establish guidelines,- policies and vehicles.for. accomplishing the Board`s goals for effective Communication. - The Strategic Communications Plan seeks to accomplish the following objectives: 0 Enhance .communications between the Board and citizens; Q . Enhance ' communications between Board members and the rest of County government; including employees; d Enhance the ability of Commissioners and citizens to. access information; ; .0 Provide. information to the public, clearly, concisely, and in a timely, reliable, and helpful manner; D Utilize the widest possible variety of communications methods and vehicles. at the lowest possible cost; : 0 Develop-a'. plan for coordinating information during a crisis; .. -. a Provide more. direct. means for -the Board to shape the County's message. These objectives will be accomplished by utilizing the. following'. communication elements:.. cable television, press releases and. media relations, direct telephone access, Internet site.. intranet, and other communication devices. In addition, the County will have a : . communications plan for crisis management. The communications plan will address both ongoing media and public relations Issues, as -well as proactive strategies for addressing fast - breaking and/or potentially controversial, issues in a timely manner.