Agenda - 05-30-2013 - 2 - Laserfiche WebLink

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Public Affairs Phone Number: (919) 245 - 2302 Total Department of Public Affairs and Related $ 0 $ 0 $ 0 $ 0 $ 344,433 $ 190,000 Mission Statement Develops strategic communications plans, key messages and strategies; writes and edits content for a wide range of print, Web -based or digital publications for public groups and County departments; develops new public relations and marketing strategies; and creates written internal policies and guidance for County departments. Major Services • Script development for radio, television, newsletters, magazines, and newspapers. • Digital Message Monitor bulletin design and scheduling. • Web Site Content Management • Video Production • PR Campaigns from concept to creation of marketing packets. • Graphic Design of brochures, posters, flyers, business cards, info cards, etc.. FY 2013 -14 Objectives • Marketing and Public Relations: Launch the County's new Web site; Upgrade quality and professionalism of all County collateral public outreach materials; Coordinate items needed for expos and display booths; Enhance the quality of electronic outreach, such as invitations and flyers; Enhance video production messages on Orange County TV; Promote Traveling Banner Exhibit. • Media Relations: Maintain press release output goal of 25 press releases a month; Implement social media pages as an extension of standard media outreach; Establish PSAs and Topical Interviews on WCHL FM radio. • Public Engagement: Establish Speakers' Bureau to facilitate group requests for County representatives to speak about specific County programs /services; Provide Citizen Comment option on County Web site; Install additional Digital Message Monitors; and Promote County Facebook and Twitter pages. 1iRX 2010 -11 2011 -12 2012 -13 2012 -13 2013 -14 2013 -14 Actual Actual Original 12 -Month Department Comissioner Expenditures Expenditures Budget Estimate Requested Approved By Category (Genera/ Fund) Account: 212 Personnel Services 0 0 0 0 176,526 107,761 Operations 0 0 0 0 156,907 72,239 Capital Outlay 0 0 0 0 11,000 10,000 Total Expenditures $ 0 $ 0 $ 0 $ 0 $ 344,433 $ 190,000 County Costs (net) $ 0 $ 0 $ 0 $ 0 $ 344,433 $ 190,000 Total Department of Public Affairs and Related $ 0 $ 0 $ 0 $ 0 $ 344,433 $ 190,000 Mission Statement Develops strategic communications plans, key messages and strategies; writes and edits content for a wide range of print, Web -based or digital publications for public groups and County departments; develops new public relations and marketing strategies; and creates written internal policies and guidance for County departments. Major Services • Script development for radio, television, newsletters, magazines, and newspapers. • Digital Message Monitor bulletin design and scheduling. • Web Site Content Management • Video Production • PR Campaigns from concept to creation of marketing packets. • Graphic Design of brochures, posters, flyers, business cards, info cards, etc.. FY 2013 -14 Objectives • Marketing and Public Relations: Launch the County's new Web site; Upgrade quality and professionalism of all County collateral public outreach materials; Coordinate items needed for expos and display booths; Enhance the quality of electronic outreach, such as invitations and flyers; Enhance video production messages on Orange County TV; Promote Traveling Banner Exhibit. • Media Relations: Maintain press release output goal of 25 press releases a month; Implement social media pages as an extension of standard media outreach; Establish PSAs and Topical Interviews on WCHL FM radio. • Public Engagement: Establish Speakers' Bureau to facilitate group requests for County representatives to speak about specific County programs /services; Provide Citizen Comment option on County Web site; Install additional Digital Message Monitors; and Promote County Facebook and Twitter pages. 1iRX