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1 <br /> ORANGE COUNTY <br /> BOARD OF COMMISSIONERS <br /> ACTION AGENDA ITEM ABSTRACT <br /> Meeting Date: May 21, 2013 <br /> Action Agenda <br /> Item No. 4-c <br /> SUBJECT: Overview of County Marketing and Public Relations Projects <br /> DEPARTMENT: County Manager/Public Affairs PUBLIC HEARING: (Y/N) No <br /> ATTACHMENT(S): INFORMATION CONTACT: <br /> Carla Banks, 919.245.2302 <br /> 1) PowerPoint Frank Clifton, 919.245.2300 <br /> 2) Orange County Marketing Portfolio <br /> with Examples of Collateral Materials <br /> (Previously Provided Under Separate <br /> Cover at May 7, 2013 Board Meeting) <br /> PURPOSE: To provide an overview of the marketing and public relations projects being <br /> managed by the Director of Public Affairs. <br /> BACKGROUND: The Public Affairs Director develops the marketing and media relations <br /> initiatives for the County, including the Board of County Commissioners. The Director of Public <br /> Affairs is tasked with promoting a professional image of the County, while increasing awareness <br /> of the County's operations, services and programs by utilizing multiple mediums, such as radio, <br /> television, print, and social media. <br /> The attached PowerPoint presentation provides an overview of the existing, short-term and <br /> long-term marketing projects being managed by the Public Affairs Director. <br /> A primary component of cohesive marketing involves establishing a brand for the County. The <br /> Director of Public Affairs sought direction and approval from the County Manager to pursue an <br /> official logo designed for the County. Currently, a variety of logos is in use by several County <br /> departments. The approval of these logos was addressed by the department directors with no <br /> review or approval by the Board of County Commissioners. <br /> The Orange County logo will not be replacing the County seal, but rather, it will be used to <br /> launch and solidify the County's brand marketing efforts. The logo is to be phased in gradually <br /> and will be visible on a variety of items, such as letterhead, envelopes, business cards, press <br /> releases, brochures, promotional items, etc. <br /> The Public Affairs Director contracted with a local graphic design firm to produce the logo. The <br /> design concept is based on the direction and overall vision explained by the Director of Public <br /> Affairs. <br />