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C <br />APPROVED 11/8/2012 <br />SECTION II: GOALS AND OBJECTIVES <br />A. Goals <br />i. The Chapel Hill /Orange County Visitors Bureau shall position Orange <br />County as a desirable meeting and vacation destination to select visitor <br />markets with careful consideration of the needs and assets of the <br />communities that comprise Orange County <br />2. To work in cooperation with community organizations to achieve an <br />effective, coordinated and comprehensive marketing program with <br />high - quality collateral materials, on -line programs, and visitor services. <br />3. To serve as a county wide leader in developing strategies for <br />consistently providing quality visitor services to travelers who visit <br />Orange County. <br />4. To encourage longer stays, increased spending and repeat visits of <br />travelers to Orange County. <br />s. To examine the range of visitor services available, to identify unmet <br />needs and to encourage private businesses to meet those needs, as <br />appropriate. <br />6. To operate in a manner that contributes to the economic development <br />and quality of life that comprises Orange County. <br />B. Objectives <br />1. To establish the Bureau as the premier destination marketing <br />organization in the region. By highlighting the Orange County towns of <br />Chapel Hill, Carrboro, Hillsborough and surrounding areas. Improving <br />the promotion of Orange County will inevitably enhance the promotions <br />and quality of tourism opportunities throughout the county. The <br />marketing initiatives will create awareness of the tourism assets of <br />Orange County; increase the level of interest in Chapel <br />Hill /Carrboro /Hillsborough destinations for leisure travel; and increase <br />the level of interest in Orange County as a destination for business <br />meetings and conferences. <br />SECTION III: MEMBERSHIP <br />A. Authority <br />1. North Carolina General Statute 153A -76 grants boards of county <br />commissioners the authority to establish advisory boards and to <br />appoint members to and remove members from those advisory boards. <br />In acting on this authority the Orange County Board of Commissioners <br />hereby establishes certain general conditions to which applicants and <br />members of advisory boards should conform. <br />