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Park on the Hill Campaign <br />61 <br />Visitors Bureau is working with Town staff on a public information campaign to <br />remind residents and visitors of growing parking options, accessible in downtown. <br />Touchdown Town <br />Visitors Bureau is working with town and UNC to capture greater number of <br />athletic visitor's downtown, before and after football weekends. <br />Discussion <br />Potential loss of annual TerraVita event in September. Event organizer is not <br />planning to launch third annual event which is a major branding initiative for area. <br />Wayfinding <br />Numbers at area Visitors Center (challenge with slight decline numbers and <br />discussion on ways town can help). <br />IM <br />