Orange County NC Website
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ME <br />Outreach <br />Addition of corporate trade shows /Chapel Hill booth at meeting planning shows, in <br />conjunction with area hotels. <br />• Increased outreach to meeting planners in state. <br />• Continued emphasis of website, www.visitchapelhill.org <br />• Enhanced focus on social media platforms <br />• Addition of new 2013 Visitors Guide <br />• Agricultural marketing campaign produced/ launched in Chapel Hill magazine <br />• New electronic campaign completed for visitors: Top 13 things to do in Chapel <br />Hill /Orange County in 2013. <br />• Summer events story in Charlotte Observer. <br />• New feature story on town in San Francisco Magazine <br />• Marketing of new video on dining options in Chapel Hill to augment new 2013 <br />Food Lover's Guide to Chapel Hill <br />• Responding monthly 9,719 website visits. <br />Promotion of Music Scene <br />The Visitors Bureau is in the early stages of working with UNC students on <br />creating a website aimed at introducing students and visitors to the local music <br />scene. It will include information about local bands, venues, events, and resources <br />such as record labels and music shops. We hope to help continue to improve <br />Chapel Hill and Orange County's vibrant music scene, and believe that creating a <br />partnership with the UNC students would be mutually beneficial in order to <br />educate visitors about what the area has to offer. <br />SmartPhone Tours <br />The Visitors Bureau has entered a new agreement with OnCell to launch a new cell <br />phone tour for visitors interested in learning more about the area. To access the <br />OnCell tour, visitors use their own cell phones or smartphones to dial or stream the <br />tour. OnCell's mobile technology platform enables cultural sites to build mobile <br />tours with audio, images and video. <br />