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� <br />. o o 0C 15 <br />�F <br />J <br />Whined Building, 300 West Tryon Street, Hillsborough, NC 27278 <br />-F4, _; z <br />1' li 1 <br />EXECUTIVESUMMARY .....■.• ......................................■..•..... rr.......... rr.................. ...........•.........•...r...•. 4 <br />VALUESl MISSION 1 VISION r ...................................•...... rr.................. r............... .. ■...•.......•................ 6 <br />VALUES.■■•. v•........■...... r....•.•.. a.....■........•.•...... r..........■.a..........■..... ......r.r.....r■........■....a. r........... ■... ...ro..... 6 <br />MISSION....... ► ■ ■ • .... • ...... r r . ► . a ... a ..... • .... + s ....... • .. a • . • . ■ r .. ■ • ■ r ...... ■ .. r ......... ■ . r . a . • .... r ......... • ....... ■ . v ..... a ......... • ...... ► r 6 <br />VISION...... r............■ r ................•.... .•....r......a•...r•.....••...■ ■......•.... rr■.......... a......► a...... o ■.......w.......rr........r.... <br />PRODUCTS& SERVICES ...............................•..... r..................... r.. w......... r......... a... ........•...........r.......... 9 <br />MARKETRESEARCH .......... ............................... • ...................... ............................... • ..........................10 <br />INDUSTRYANALYSIS .................................................................................... ............................... 10 <br />IndustryOverview ........................................ ............................... • ................... ............................... 10 <br />Challenges & Opportunities . r r . .......... ... ......... .. • ....... ... .. r .. .... ..... .... .... ...... .. . . 11 <br />BUSINESS -TO- BUSINESS CUSTOMER. ANALYSIS ..................................... ..............................1 2 <br />Orange County Cultural Center Confidential Page 1 of 30 <br />Strategic Business Plan (v.1.0) 9/8/20 11 <br />