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13 <br />The Visitors Bureau generated national publicity on Orange County <br />and Chapel Hill in key travel and lifestyle publications, newspapers <br />and on -line resources by hosting 21 travel journalists who secured <br />story placement on the area in publications such as New York <br />Times, Southern Living, Garden and Gunn magazine and more. <br />The Visitors Bureau created 8 -page campaign promoting local food, <br />farmers and agriculture for readers of Chapel Hill magazine in the <br />March -April 2012 issue. Additionally, the Bureau created the 2012 <br />Visitor's Guide to Orange County, the 2012 Official Visitors Map <br />and "Top 12 Things to Do in 2012" flier. <br />The Visitors Bureau received three Destination Marketing <br />Achievement Awards at the 2012 N.C. Tourism Leadership <br />Conference Banquet. Gold Awards went to the 2010– 2011 Annual <br />Report and Strategic Plan Overview for "Best Local Constituents <br />Communications" and the Visitor's Bureau E- newsletter for "Best <br />Local Constituents Communications — Newsletter'. A Platinum <br />Award for "Best Publications— Niche Marketing" went to the Sales <br />Department's piece "Good Meetings Start with Good Preparation" <br />geared toward meeting planners. <br />Priority 2: Implement Comprehensive Plan (a) Rewrite zoning and <br />subdivision regulations (Unified Development Ordinance). <br />2013 UPDATE from Planning & Inspections <br />The Unified Development Ordinance (UDO) was adopted <br />on April 5, 2011 and numerous amendments, especially <br />related to encouraging economic development activity in the <br />County's urban - designated areas, have been made to the <br />UDO since its adoption. The Planning Board is currently <br />discussing its ideas on prioritization of outstanding items <br />included in the "Implementation Bridge" that will further the <br />implementation of the Comprehensive Plan – a document <br />prepared to note ideas for regulatory changes that were <br />brought up during the UDO process but which exceeded the <br />approved scope of the initial UDO project. <br />Additionally, many small area plan implementation <br />measures have been completed, including Future Land Use <br />Map changes, zoning changes, UDO text changes, and <br />commencement of sewer construction in the Efland area. <br />