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13 <br />NAME OF BOARD/COMMISSION: The Chapel Hill/Orange County Visitors <br />Bureau <br />Report Period: 2012/2013 <br /> <br />Describe this board/commission’s activities/accomplishments in c <br />out BOCC goal(s)/priorities, if applicable. <br /> <br />From a tourism standpoint, Orange County leaders, as well as lea <br />state level, prioritize tourism in part because it’s a clean ind <br />infrastructure, uses a hotel occupancy tax levied by the county, <br />jobs. Typically these are jobs at every skill level that cannot <br />front desk personnel and valet services to reservation center jo <br />staff, bartenders, manager; and environmental leaders that take <br />parks, greenways, water, botanicals and historical districts. <br /> <br />N/A <br />NOT AN Element Lead Advisory <br />Identify any activities this board/commission expects to carry ou <br />as they relate to established BOCC goals and priorities. <br />If applicable, is there a fiscal impact (i.e., funding, staff ti <br />resources) associated with these proposed activities (please lis <br /> <br />The Visitors Bureau is succeeding, but continues to see areas fo <br />The Board has created a Plan of Action that seeks to build jobs, <br />spending and support the arts. Specifically, research shows tha <br />have a greater impact by focusing on mid-week travel, or the Sun <br />period that require greater marketing in order to bring business <br />conferences to town. Once this is accomplished there is a great <br />stable hospitality industry and downtown and evening economies. <br />can help the hotels achieve greater occupancy, and build its rat <br />associated with the travel industry-- autos, rental cars, restau <br />see an increase. It is the hope of the Bureau to contribute to <br />development goal of $170 million dollar impact and 1,900 jobs in <br /> <br /> <br />What are the concerns or emerging issues your board has identifi <br />upcoming year that it plans to address, or wishes to bring to th <br />Commissioners’ attention? <br />To make the most effective use of our dollars we play to the int <br />recognition that Chapel Hill enjoys. And yet at the same time, <br />right alliance with our other towns, specifically Hillsborough a <br />have huge tourism draws and a new focus on overnight business. <br />visitor’s bureau works to promote the whole county by taking adv <br /> <br />