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12 <br />NAME OF BOARD/COMMISSION: The Chapel Hill/Orange County Visitors <br />Bureau <br />Report Period: 2012/2013 <br />increase overnight stays, which generate the greatest number of <br />as encouraging day trippers, who spent one-third less than overn <br />restaurant and retail sales. <br /> <br /> <br /> <br />What are your Board/Commission’s most important accomplishments? <br /> <br />The overarching goal is marketing the assets of Orange County to <br />audiences while filling hotel rooms and contributing to a positi <br />through tourism. To reach these goals the Visitors Bureau must w <br />UNC, the towns, hotels, restaurants, event organizers, transport <br />state tour operators to . <br />promote seasonal travel opportunities <br /> <br />With a 13- member voting (advisory) board made up of hospitality <br />constituents from the private sector and local government board <br />Carrboro, Hillsborough, Chapel Hill and Orange County and equipp <br />from the state tourism office – the Visitors Bureau is ideally s <br />and sustain a healthy tourism industry. It also oversees the Ora <br />Commission and helps that agency use art to build the economy. <br /> <br />According to the 2011 America for the Arts Study the Orange Coun <br />Commission participated in, the arts in Orange County generate $ <br />year. The study confirmed that nonprofit arts and culture organ <br />employees, purchase supplies, contract for services, and acquire <br />within their communities. Their audiences generate event-related <br />local merchants such as restaurants, retail stores, hotels, and <br />This study sends an important message to community leaders that <br />the arts is an investment in economic well-being as well as qual <br /> <br />List of Specific Tasks, Events, or Functions Performed or Sponso <br />Annually. <br /> <br />The Visitors Bureau's program is wide-ranging: it includes marke <br />evergreen staples that attract visitors – UNC, the favorable cli <br />environmental assets, history, heritage, food, botanicals, art a <br />as well as special events such as festivals, new restaurants, fa <br />University events (Obama's visit, for instance), athletics, come <br />shows, national guest lecturers and artistic performers. <br />The sales and marketing efforts are broad ranging and their succ <br />encouraging. According to NC Dept. of Commerce, nearly $157 mil <br />by tourists to Orange County in 2011. <br /> <br /> <br /> <br /> <br />