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3208 Denise Street
<br /> Durham, NC 27704
<br /> 919-619-4305
<br /> nom
<br /> libbylynn.com/@libby_lynn
<br /> Libby Lynn
<br /> Profile
<br /> Over 17 years of experience in social,New Media and traditional copywriting
<br /> 9 years of experience in a variety of media management
<br /> Active social/visual media user since 1999,from Livejournal to Decim8
<br /> Dedicated interweb geek,podcast fanatic,Instagram photographer and unrepentant emojicon user
<br /> Active Wiki user and believer of Internet Freedom and Net Neutrality
<br /> Often funny on-and offline;always online
<br /> Experience
<br /> Workshop Instructor/Media Manager,Happymess Art Studio. Durham,NC.2/2011-Present
<br /> Create,promote and teach art education workshops for beginning and intermediate students.Promotional responsibilities include
<br /> email blasts,tracking online coupon campaigns,creating and maintaining Facebook event pages and profiles,Twitter and
<br /> Instagram updates,placing ads on Craigslist and listserves,maintaining email databases,writing monthly newsletters and
<br /> following up with workshop attendees.
<br /> Media Manager, PHE, Inc.Hillsborough, NC-12/2005-7/2007
<br /> Responsible for over 425,000 annual new customer acquisitions and 150,000 annual reactivations for multiple websites,catalogs
<br /> and marketing campaigns.Tracked,analyzed and reported profit and loss results.Created and executed over 200 Social and New
<br /> Media customer acquisition and retention campaigns annually.Served as the primary liaison between internal marketing teams,
<br /> including merchandisers,designers,copywriters,media buyers, IT departments and other marketing firms external to PHE,in order
<br /> to streamline all campaigns
<br /> Copywriter,PHE Inc.Hillsborough,NC-12/2001-1212005
<br /> Responsible for creating product descriptions for catalog,web,mail,print and other traditional as well as New Media copywriting.
<br /> Attended multiple copywriting seminars.Worked directly with merchandisers,vendors,web and production departments to promote
<br /> different products,marketing campaigns and brand awareness in a direct-marketing company.
<br /> Copywriter,Kelly MarCom.Sanford,NC-2/2001-12/2001
<br /> Served as the creative and technical copywriter for all Kelly MarCom accounts,including advertising,marketing,multi-media
<br /> projects and press releases for companies that ranged from Technology to Non-Profit industries.
<br /> Copywriter,Hi Frequency Viral Marketing.Carrboro, NC-7/2000-2/2001
<br /> Handled all copywriting for online and viral media campaigns.Clients included MTV, Revlon,Interscope,Merge,and Infogrammes.
<br /> Production Director/Copywriter,Tiger Communications.Auburn,AL-611995-7/2000
<br /> Production Director for WTGZ 95.9 FM,WQNR 99.9 FM,WAUD AM 1230 and WXRX AM 1400 radio stations.Responsibilities
<br /> included commercial production,station branding,copywriting,sales,public service and client management for all four stations.
<br /> Worked with clients,sales and creative teams to create campaigns for local and national companies.Managed creative imaging
<br /> production,TV copywriting,live broadcast shows,email blasts,press releases,web updates,newsletters and remote broadcasting.
<br /> Skills and Other Useful Abilities
<br /> Mac and PC fluent
<br /> Education
<br /> Auburn University
<br /> BA in Communications,Summa Cum Laude
<br /> Radio,Television&Film
<br /> Auburn,AL-8.1994-8.1998
<br /> North Carolina Central University/Center for Documentary Studies at Duke University
<br /> BA in Studio Art,Photography and Videography,Summa Cum Laude
<br /> Durham, NC-8.2007-5.2010
<br /> References and writing samples available per request.
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