2013-011 EDC-Arts- Mary Carter Taub for Fall 2012 Art Grant Agreement $1,000

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Mary Carter Taub (415)359-3798 mary @marycartertaub.com will fabricate and install the bus wrap. Mary Carter Taub will contribute to the matching funds for the OCAC Artist Project Grant. To engage public participation,all people(from viewers to organizational partners)will be encouraged to publicize Mobile Mural on social media platforms such as Twitter, Facebook, Google+,You Tube and Pinterest.The goal is to spread the word and gain enough traction to create a viral art campaign. Increased activity on Twitter and Facebook means increased viewer traffic.As of November 20, 2012 Orange County Artist Commission(@artsorange)has 1,710 followers on Twitter,Town of Chapel Hill (@chapelhillgov)has 2,586 Twitter followers and 3,675 "likes"on Facebook,and Chapel Hill Transit (@chtransit)has 278 followers on Twitter and 334"likes"on Facebook.There is a lot of untapped social energy that can be deployed to reach Orange County residents,visitors and beyond. Narrative: Community Impact As an artist,public art is very appealing to me because it is presented in the public arena, outside of the traditional museum and gallery network,allowing access to a broader audience.Mobile Mural is a temporary public art project whose impact will reach across several community demographics.The Town of Chapel has about 58,00o residents*which represents a wide range of age,gender,socio- economic level, race and ethnicity.Mobile Mural will be a rolling art exhibition for all visitors and residents of downtown Chapel Hill, Carrboro and UNC to view. Mobile Mural will create buzz for the downtown area and increase visibility of Orange County Arts Commission and The Town of Chapel Hill while raising awareness of public artwork embedded in transit. Chapel Hill Transit buses provide more than 7 million rides a year*creating a rich opportunity to reach bus riders,pedestrians, car drivers,vehicle passengers and other passersby. In light of the recent controversy surrounding advertisements on Chapel Hill Transit buses,Mobile Mural will have the distinction of being Chapel Hill's first-ever bus wrap created by an artist.As the first non- commercial wrap, l00%created by an artist,The Town of Chapel Hill is able to test-drive the possibility of an ongoing program of artist-designed bus wraps much like you see in Raleigh's Art on the Move and Asheville's Art on Transit programs. The visual appeal of Mobile Mural will draw attention to the value of art in our community and specifically highlight downtown Chapel Hill.Mobile Mural will help support The Downtown Art Program's emphasis on downtown Chapel Hill as a destination for art and entertainment while also adding value to the Chapel Hill/ Orange County Visitors Bureau's"Edge of the Triangle"campaign. Chapel Hill Transit, recognizing the opportunity to positively re-position its image after the ad. controversy,is making a monthly in-kind contribution of$1,500 per(or$9,00o for 6 months)by providing the bus exterior to host Mobile Mural. Narrative:Artist Experience Since the early 19gos, I have worked as an installation artist, mostly in New York City until relocating in 2008 to Chapel Hill. I have exhibited nationally in traditional spaces such as the Islip Art Museum and PS 122 Gallery,but mostly I have exhibited in non-traditional spaces such as a moving truck,an elevator,and a storage POD.All of which housed my site-specific art installations. Over the years my *source:www.townofchapelhill.org