Orange County NC Website
Browse       Search
Mary Carter Taub <br /> (415)359-3798 <br /> mary@maryeartertaub.com <br /> M_ obile Mural <br /> Narrative: Proposal <br /> Imagine you are on West Franklin Street in downtown Chapel Hill,walking at a swift clip in the <br /> direction of UNC's campus.You are in a hurry,running late for a business meeting. Out of the corner <br /> of your eye,you see a big,bright,bold vehicle whiz by.You quickly take a closer look and see that it is <br /> a bus covered in colorful artwork.Then you remember: this morning you received a tweet from <br /> @friend. It said to be on the lookout for Mobile Mural, a bus wrapped in artwork,cruising around <br /> Chapel Hill.You snap a photo of the bus on your smartphone and post it on Facebook. Smiling,you <br /> rush to work.Mobile Mural has given you a little boost of social energy. <br /> For The Downtown Art Program in the Town of Chapel Hill, I propose a"bus wrap"artwork called <br /> Mobile Mural. It is a 2-D artwork that will wrap around a Chapel Hill Transit public bus whose route <br /> passes along Franklin Street and/or Rosemary Street in downtown Chapel Hill.This public artwork <br /> will cross over several media: public art,interactive art, networked art. <br /> Mobile Mural project will add aesthetic distinctiveness and relevance to Chapel Hill's transit system <br /> and the downtown area.The artwork for Mobile Mural will be a large,highly colorful design that is <br /> inspired by Chapel Hill Transit's diagrams and maps of bus routes along Franklin Street and <br /> Rosemary Street. Conceptually,the artwork will be a bold pattern that is a visual metaphor of a bus <br /> driving along the same route over and over again. Patterns are compositional elements like lines or <br /> shapes that repeat in a predictable manner.Mobile Mural's artwork will be rendered from the pattern <br /> of a bus driving continuously along its fixed-route.In practical terms,Mobile Mural's pattern will be <br /> visually-striking and easy to see while the bus is moving and at a distance. On the rear of the bus, <br /> overlaying the artwork,there will be 3 logos/names: Orange County Arts Commission,The Town of <br /> Chapel Hill and Mary Carter Taub. <br /> The creation and construction of Mobile Mural will take place over three phases. One, Mary Carter <br /> Taub will create the Mobile Mural artwork(a brightly colored drawing)by hand. Second,the drawing <br /> will be digitally translated and printed on vinyl by the fabricator.Three,the fabricator will wrap the <br /> vinyl art around the bus exterior.The installation(and removal)of the vinyl art wrap will take place <br /> on site at Chapel Hill Transit in the"bus barn." <br /> Mobile Mural will use the same materials and the same installation process as advertisements <br /> displayed on the exterior of a city bus.The art wrap is made of a removable vinyl. It is installed <br /> through a thermal heat process that is roughly similar to"shrink wrapping."The average life span of <br /> the vinyl bus wrap is 1-3 years which more than satisfies the term of this temporary artwork which will <br /> run for 6 months in 2013.The exact date is to be determined by the Town of Chapel Hill and Mary <br /> Carter Taub. <br /> The partners for the project are Orange County Arts Commission and The Town of Chapel Hill's Public <br /> and Cultural Arts/Parks&Recreation Department and the Transit Department.The Town of Chapel <br /> Hill is providing funding through The Downtown Art Program which includes matching funds for the <br /> OCAC Artist Project Grant.The Town of Chapel Hill's Transit Department will provide an in-kind <br /> contribution and donate the use of its city bus for Mobile Mural project.American Image Graphics <br /> "source:www.townofchapelhill.org <br />