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WHEREAS, marketing to the tourist and leisure traveler; selling our community to the <br /> conference, sporting and special event community; and servicing the leisure travelers and <br /> conference attendees has shown to provide a strong return on investment for our tax base and <br /> sales and occupancy tax revenues, while employing more than 1,700 residents; and <br /> WHEREAS, increased funding through a 1% occupancy tax increase will provide an opportunity <br /> for marketing initiatives that will increase tourism and hotel and ancillary spending in our county; <br /> and <br /> WHEREAS, Orange County is being significantly outspent by competing tourism agencies in <br /> surrounding and regional counties and the addition of new hotels in the Triangle has begun to <br /> erode occupancy and revenues for Orange County properties; and <br /> WHEREAS, the funding of the Visitors Bureau does not impact property owners but is funded <br /> through a tax collected at hotels from visitors; and <br /> WHEREAS, Orange County hoteliers have lent their support to this 1% occupancy tax increase; <br /> and <br /> WHEREAS, Senate Bill 622, Chapter 392, of the 1991 Session laws makes provisions for the <br /> Orange County Board of Commissioners, by resolution, to levy a room occupancy tax of up to <br /> three percent (3%) on any accommodation in the County; <br /> NOW, THEREFORE, BE IT RESOLVED, that the Orange County Board of Commissioners <br /> strongly endorses a 1% increase to the Orange County Hotel Occupancy tax, bringing the tax <br /> up to three percent (3%) on the gross receipts derived from the rental of any room, lodging or <br /> similar accommodation in the County. <br /> This the 19th day of February, 2008 <br /> VOTE: UNANIMOUS <br /> 7. Reports <br /> a. Animal Co-Location at Emergency Human Shelters <br /> The Board received an update on initial discussions surrounding the possibility of <br /> building the capability to open and manage pet co-location points at emergency shelters in <br /> Orange County and seek feedback and direction from the Board. <br /> Animal Services Director Bob Marotto made a PowerPoint presentation. <br />