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• Media usage differs significantly between the southeast (Chapel Hill and Carrboro) <br /> and the rest of the county. <br /> • However, the media one uses have no significant effect on how one views any of <br /> these tax options. <br /> v The strongest differentiator in the survey is the school district the voter lives in. <br /> • Those in the Chapel Hill-Carrboro school district oppose the land transfer tax by a five-point <br /> margin, but those in the Orange County school district oppose it by a 35-point margin. <br /> • On the sales tax, the districts don't differ significantly on whether it should pass. However, <br /> the overwhelming objection in the Orange County district is that taxes are already too high <br /> (61%); while in Chapel Hill-Carrboro, almost 30% cited the regressive effect on poorer <br /> families—only 8% of Orange County district voters mentioned this. <br /> • Given a choice between the two, a bare majority of Chapel Hill-Carrboro voters prefer the <br /> land transfer tax, while a substantial majority of Orange County district voters prefer the <br /> sales tax. <br /> • Significantly more voters in the Orange County district rely on television as a local news <br /> source, while those in Chapel Hill-Carrboro rely predominately on print media. <br /> • The News & Observer, The Chapel Hill News, and WRAL-TV News (in that order) are <br /> Chapel Hill-Carrboro's main local news sources, while WRAL-TV News, The Herald-Sun, <br /> and ABC-11 Eyewitness News (in that order) are the Orange County district's main <br /> sources. <br /> Likelihood to Vote <br /> S5. How likely are you to vote in the May 6g''primary? <br /> Definitely will– 68%; Probably will –21%; Might/Might Not– 11% <br /> (Would-be respondents who answered "Probably will not vote" or "Definitely will <br /> not vote"were excluded from the survey.) <br /> Vote on Tax Proposals –graph <br /> Sales Tax (N=394)– 46% said will vote yes, 4%were leaning towards yes, 17% were really not <br /> sure, 4% were leaning towards no, and 28% said will vote no <br /> Land Transfer Tax (N=395)– 32% said will vote yes, 2% were leaning towards yes, 14% were <br /> really not sure, 3% were leaning towards no, and 50% said will vote no <br /> Sales Tax Proposal <br /> .[If answered"No"or Leaning No":j Q2. What would your reasons be for voting "no"on the <br /> sales tax? <br /> 51% said the cost to taxpayers and taxes are too high. <br /> Land Transfer Tax Proposal <br /> v fif answered"No"or Leaning No":J Q4. What would your reasons be for voting "no"on the <br /> land transfer tax? <br /> 35% said the cost to taxpayers and taxes are too high <br /> Tax Preference <br /> Sales Tax–48%, Land Transfer Tax –43%, No Preference– 9% <br />