Agenda - 11-20-2012 - 5e - Laserfiche WebLink

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3 Branding and Public Outreach • The Community Giving Fund for Orange County will be identified as such and it will have a Hillsborough address to reinforce the important point that it is a homegrown endeavor. • A portfolio presentational approach to giving opportunities is under development and an iteration of the portfolio cover appears in Attachment 3. • The County's website is also expected to eventually feature the Fund both at the level of County government as a whole and with respect to individual departments. TCF Partnership • TCF will create and manage a non-endowed Agency Fund for the County's Community Giving Fund. • TCF will coordinate with Financial Services to ensure detailed tracking of all donations, e.g., regarding the amount of a donation, its intended use and its expenditure. • TCF will provide donors with a statement acknowledging their tax-deductible contributions, among other things. • TCF will respond to requests from designated County personnel for fund withdrawals and distributions and these will be made to Financial Services for allocation by pursuit or project. • TCF will include information about the County's Community Giving Fund in its communication with estate planners. Staff plans to return to the BOCC to make a presentation about the Community Giving Fund. The presentation will coincide with the County's public launching of the fund and it should help to bring public attention to the fund. Integral to this board presentation will be a final listing of dedicated giving opportunities and an overview of the County's marketing effort for the giving fund. The latter is expected to include a Community Giving Fund webpage and also a completed portfolio of giving opportunities. FINANCIAL IMPACT: The net impact over time is expected to be very positive since the formation of a branded and coordinated Community Giving Fund for Orange County should garner more substantial donations than individual departments presently receive on their own. In addition to branding itself and organized public outreach about giving opportunities, the arrangement with TCF enables the County to present a portfolio of giving opportunities to estate planners on a regular basis in Orange County and beyond. In order to open an Agency Fund with TCF, Orange County must make a commitment of at least $10,000. Significantly, these remain Orange County funds, and they return to Orange County should the fund be closed under the terms of the agreement. Pending a decision to move forward with establishing the Fund, an appropriation of $10,000 for this purpose is included as part of the Budget Amendment #4, which is also on this November 20, 2012 meeting agenda. Because of the recommended partnership with TCF, there are no projected staffing costs for the operation of an Orange County Community Giving Fund. However, operating costs for a branded marketing campaign may be requested as part of the FY 2013-2014 budget process. As these would be handled in-house, the County would experience considerable cost-savings compared with obtaining contracted services.