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APPENDIX A. <br /> FrameWorks Institute agrees to provide an online learning module, Wide-Angle Lens (WAL), <br /> and an accompanying, customized training guide, licensed for use for up to 25 participants. <br /> Wide Angle Lens is recommended as the starting point for an anticipated, broader learning <br /> engagement, which is in turn dependent on approval of the initial project and the identification <br /> of subsequent funding. <br /> WAL is a highly visual, interactive online presentation designed to help advocates reorient their <br /> communications thinking by exploring a major, foundational principle of framing — thematic <br /> storytelling. Through analytic exercises and a companion guidebook that brings these lessons to <br /> bear on the topic of interest to the Funder's network of advocates, WAL reinforces new <br /> concepts and sets up a new storytelling paradigm. This online module can be completed at the <br /> learner's own pace, in one sitting or in several, with the typical user needing about three hours <br /> to work through the embedded readings,videos, and exercises. <br /> When FrameWorks uses Wide Angle Lens, the organization provides a customized learning <br /> guide companion that invites the learner to apply the concepts to their own practice. <br /> FrameWorks will focus the learning guide on how to most effectively frame the issue of <br /> children's mental health. <br /> If FrameWorks can secure examples from the participants' organizations, we can do even more <br /> to tailor this guide to their existing practice. FrameWorks requests that the Funder provide these <br /> background materials upon execution of the contract. Examples of potentially useful materials <br /> include strategic plans; existing campaign materials (created for either internal or external use); <br /> annual reports; brochures; or any other expert communications materials that might help <br /> FrameWorks understand the nuances of the Funder's specific communication context and goals. <br /> Assuming a start date of November 15, 2012, Wide Angle Lens and related learning guide will <br /> be provided to the Funder by December 18, 2012. <br /> 5 <br />