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8 <br /> Member Organization Usage Needs............................................................................................... 12 <br /> Other Art/ Cultural Organizations................................................................................................. 12 <br /> PotentialFuture Users..................................................................................................................... 12 <br /> Funders ........................................................................................................................................... 13 <br /> COMPETITIVE ANALYSIS............................................................................................................. 13 , <br /> General Overview of the Competitive Environment...................................................................... 13 <br /> Competitors that offer Space.......................................................................................................... 14 <br /> Competitors for Fundraising........................................................................................................... 18 <br /> MARKETING AND SALES PLAN...................................................................................................... 18 <br /> MARKETINGSTRATEGY .............................................................................................................. 18 <br /> BrandStatement.............................................................................................................................. 18 <br /> MarketingMessage......................................................................................................................... 18 <br /> Strategy........................................................................................................................................... 19 <br /> MARI�ETING COMMUNICATIONS PLAN................................................................................... 19 <br /> Marketing Communications Vehicles ............................................................................................ 19 <br /> SALESPLAN.....................................................................................................................................21 <br /> OPERATIONS, PERSONNEL, AND MANAGEMENT......................................................................21 <br /> MANAGEMENT ...............................................................................................................................21 <br /> PERSONNEL PLANNING....:...........................................................................................................22 <br /> Part-time Coordinator.....................................................................................................................22 <br /> Part-time Custodian........................................................................................................................23 <br /> RISK MANAGEMENT .....................................................................................................................24 <br /> HOURS OF OPERATION.................................................................................................................24 <br /> REGULATIONS, COMPLIANCE &REPORTING.........................................................................24 <br /> LICENSES, PERMITS, REGULATIONS & TAXES.......................................................................24 <br /> Orange County Cultural Center Confidential Page 2 of 30 <br /> Strategic Business Plan(v.1.0) 9/8/2011 <br />