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25 <br /> �� t� y <br /> Leverage the influence of the OCCC Board of Directors and the OCCC member organizations to <br /> network and publicize the center, our offerings and activities. Maintain a fresh and exciting presence <br /> on our website and in social media. <br /> �lI�4I�KETIIV(a COi1�11V1(IIVICi4T�lOIV� PLAIV <br /> rketin o unications Ve ic9es <br /> Publie Relations <br /> 1) The OCCC will conduct an ongoing publicity campaign by developing relationships with news <br /> media representatives, writers & editors of local newspapers, arts magazines, and industry <br /> publications, encouraging them to write articles focusing on the Center. We will also write and submit <br /> press releases publicizing newsworthy program interests and events,public interest and industry <br /> stories, and upcoming community events, and will actively use social media. <br /> Our publicity will be conducted in phases: <br /> a) Create public awareness by letting the community know that we have officially signed a <br /> deal with the county, what we will offer, who is involved. <br /> b) Publish an interim article describing the build-out and an estimated opening date. <br /> c) Publish a grand opening article including quotes from organizing groups and how they are <br /> going to utilize the space, inviting commuruty members to come and visit. <br /> d) Personally invite media contacts to special events hosted at the Center. <br /> e) Submit monthly articles describing activities for the upcoming month and future `special <br /> events'. Additionally, write short `personal interest stories' focusing on prior month's <br /> events and their success. <br /> I'otential Tlenues � Contacts: <br /> Erin Wiltgen—News of Orange County, e.wilt�en(a�newsoforan e.com <br /> Dan Way—Chapel Hill Herald, DWavn,heraldsun.com <br /> Mark Schultz—News & Observer, Durham Section, mschultz(�a,newsobserver.com <br /> Our State Magazine, editorial(a�ourstate.com <br /> Dan Shannon—Chapel Hill Magazine, danshannon(a�chapelhilima�azine.com <br /> Elizabeth Shugg - 15/501 —eshu��(a�wakelivin .com <br /> 2) The OCCC Board Members will develop relationships with key community and government <br /> leaders. We will arrange to meet one-on-one with these individuals to spread awareness throughout <br /> the community. We will personally invite them to our grand opening ceremony, distribute marketing <br /> flyers describing our offerings, email quarterly newsletters, and periodically send invites to upcoming <br /> events. <br /> Orange County Cultural Center Confidential Page 19 of 30 <br /> Strategic Business Plan(v.1.0) 9/8/2011 <br />