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September 24, 20,12
<br />To: Steve Bra,r0ey, Economic Development Director
<br />From, L,aurie Paoflcelli, Director, Visitors' Bureau
<br />Re: Carrboro and the Orange County Visitors Bureau
<br />15
<br />Attachment 1
<br />Steve.-
<br />The Visitors Bureau's success exists, in part, because of Carrboro's appeal to travelers. Regardless, of whether
<br />Carrhorn has a hotel, it will always be a significant appeal and lure of travelers to the Piedmont,
<br />Several years ago, we conducted a national travel survey to learn why travelers from across the U.S, visit Orange
<br />County and why they comeback (we have an extremely high repeat travel rate). Namely it was the University,
<br />f'oll'owed by visiting, friends and famfl'y, sports— both collegiate and high school and a mateu r—and' reasons we refer
<br />toasSMERF, (Social, Military, Entertainment, Religious and Fraternal). Those are the weddings and church, and
<br />familly reunions and gatherings of associations.
<br />In terms of why people love the area, toafabditV, the gift to be oneself and a funky college vibe were descriptors
<br />used often,
<br />Carrboro, epitomizes our funky collegiate vibe. Carrboro has that loafability one usually finds in open spaces, such
<br />as The Weave.
<br />Our Bureau works with Carrboro, daily. Whether its 's with their economic development office, parks and recreation
<br />director, film festival organizers, music festival organizers, Carrboro Citizen, the Weave, ArtsCenter, Farmer's
<br />Markets, c l u b s; or special eve nts.
<br />Carrboro is interwoven in everything we do; whether we call it Orange County, greater Chapel HiR or the Edge of
<br />the Triangle. Whiether we directly support Carrboro specific festivals through their Parks and Recreation
<br />Department that bring- in visitors; or commission a published Author to write a feature story on Carrboro. We
<br />consider ourselves direct, external marketing arm for Carrboro,.
<br />Carrboro restaurants, nightclubs, galleries and shops are the direct redphents of our efforts.
<br />Attached is a list of projects we've partnered with Carrboro on just recently; or taken, the lead l' on, and a monetary
<br />value that's easy for us to ascribe to these etforts.
<br />Thank you.
<br />Chapel Mill, 0 rafl,E e County V s itors Bureau 501 W. Franklin Street, Chapel Hill, NC 27516
<br />www.visitc�iapel,hill.org (9,19) 9,68-20,60
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