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14
<br />Attachment 1
<br />About T'his Study
<br />I'lie, Ails &: Foommic Pra*yri(v IV shrill' was con"! ed by Antericans for the AruL to document the cconoatic impact of the niaqirofi at arts and culturcindustry in 192
<br />coninrunifics, end regions (l39 cities 'Urd co,unuos, d I aluffi-cfty or. inAllb-MI[Ity 11�10ffi4 and tom stales, and 1wo, ktdividUal arts distrwtq—eeprwvifing All SO U's, status
<br />Undl thC District of CA)Iunnbia, The diverse contmunWcs ran&c in � opulation ( L(AV to morv, thu 3 million) md tyrn (rural to urban),, Thc, project economists, ftarn 11w.
<br />p
<br />Geory a l'iristitirtc ofTcclurolngy, cus(omiynd 4tpin-oulput arritlysis models for eachparticipating 'study rep on to providc sp"ific widircliahic data
<br />about the mnonprofltans and colturc industry--qKcifilmlly ll I) filli-tinte (2) bousuh0d income,,arrid (3) local and (4) state gavenimcritrcyontic.
<br />Surveys of Nonprofit Arts, and Culture ORGANIZAT JON
<br />S
<br />E,'aeli of die 182 audy regimis attenipted to identify As cornprolleflShoe LUIiVffge Dfri0flPrOMMIS acrd caltune organi&a ions using title Urbati hi:sfitute's National
<br />Taxonomy 01FEWupt l.-Intily (N 11"J') coding,system, adefinhive classification syswm for nonprofitorgaiiiuions recogifizod as = txernpt by tht Imcmai Revenue
<br />Code, to ad4tion, the study partners wcirc encouraged toinclude other types of eligible Prgunizatkmsif they, play asuixglanflal ToIc in the, cultural life of dic commirifty
<br />or if theirprimary purpose is to prormitv participation in, ap � include
<br />timci4jon for, and of the visual, pufointing, folk, and rue4ja arts, These
<br />governmont-awiLd or gc)wrnrucnt-opcnarc4 cnilmrol t"tw lit ios and 'in 0 Littions, irrunicipal arta agcricilcs and oounciTsi, private crimmuruly ams orgar&Aloni,
<br />unincorpoialed arisg;ioups, laving; collections (mach as 7cos, kiijumituns, and botanical garc-Lvis), arivensitypri:�wnters, aid arts prograrris that arc eninhudded undor flic
<br />urribre I I a of or facility (such as a or dwreh) In short, if it displays the chmeteriqiiaLi of a runiprofit arts mid cultum-
<br />oquilizatitril, i I is hluluded. For,rwqfif husrne.ises thearers) and mdnpidvalarekcy uery m-?,m*4,fiwnt 1h,UsrVe#-
<br />N,4oaetl I y, dclaiW informalJon w&s co] le" from 9,721 cligiblc oroanizlioniabM;1106T fl=41 VCRr Ill expendittimN hi morc than 40 expenditure catci;orics (c,,q-
<br />labor, local and nan-local artists, opetions, materiels, ('arilites, and asset ocqiJsition),, as well m about their event afteildan'", Response rates RIT Urc t82 conircrunhics
<br />pei-ecnl and tang d linen 5,3 l5cromm) 100 percent It 6 ii0portol 10 ri#V, that each study regicka"I fesw]U,' 4rc based Solely on tb attlial survey data.
<br />conceLod. No esdnflatoq have bee nmade to aumurkt, for noit-Te pt,)ndcnt.i-'I'hcwA)Tc,,tyre leis-than-i Of) pereentmsponse Fates suggest an Undcr5titiCnIcTiLof the ccono mic-
<br />juipactfindingq in most of die individual 5,111dy FcLj3r15
<br />I n Orange County,% oft he a pproxhinnidy 140 lotul u I igible nouprolls ortsand culture orgHnUAtions, identified by the Orange Counly Arts C"arrunission
<br />partWpnled, in this sJudy—nn ovtrall participabom rale of 69 percent. The organi7ifiew that participated are listed he
<br />Ackland Art Musci.n1AiM1,r;i;mi Indian Corny nut UWC C4apc I I Till I Amcrioata School of N,�iArt Quftxue; Arphipelago Thcali-c'-, Ayr Mcnint - Poet's Walk- Histark
<br />Occonccclicc,,C.W, Stanford Middle School PTA, Crme Creek Cloggers, Carrboro CaffbomMuSic Fcstivat; Cedar Ridge F.Ligh ehDol Baud, Booiterg,
<br />Cc riter fir the Study of the ArnericanSornh; Cl-apal Hill Cmr-runimity ChorLis; 0111PCI TIi I I DoWni own. Partnership; Chill Hill High
<br />Band Bowitiars Club, Chapel Hill. ffirh Scluini Philharmonic, Foundation; Chapel Hi H MuLieurriChape I Hil I Preservation Sodety; aaliel Hill Pubhe&Cultural Arts
<br />Offi,=,, Cltap0 Bill 1`ubljz1Jh1:ary; Cbspel, Hil I Chapel 1-1:11/oraqu County Visiturs Blucau; Chapel 1+11-Ca trboTo puhhu SUL101
<br />IjShq�g�
<br />l'ounclaitioir Qdftcse Sdicwfl at (,',Iiapcl IjEll; 1�lefl-laagcrs, Corja Fvuadolion, Thai lar 11cxl Put) r �s Fluatrnntarry
<br />School PTA, El Centro L.affij;o:E..no Poblishers, Upliesus Road Uementary SehoW PTA, bites Bills FornentarySchool PTAr , F )owotcs Tap Ens,=bl, ; FRANK
<br />Gallery; Frank, 1'01'Wr Gr&'Wr EICRIWT[WySchool l"LA; Vriends oftlic, CnjTboro Branch Librafy;, frionds ofAteChape[ Lfill Public, Ubrary; Friends oftlic Orarigo
<br />Cmintly flublw Library; Grridy, A. Brtiwa Scliool ITA,14aneg Art Cetuer at the 11nivetsity orNordi Chrolina; I Nelden Volccg, [Ifflsborough, Arts Couneil;
<br />Himoirimis of Islamic, Art As,,iocialikrn„ Historical Foundation offliMboroudi and 0rangc Comity-, Kidzu Children's Museum; I,ongltaf 01,x-ra; McDongte 17,1etrientory
<br />School 1,,YrA, Vli Eseuelila, Ix uiohrad PIMMariurn and S6UrWCQ1rAVT. Tylonis Grove Elumunbuy School PTA; Mlj,;k Makior NvithC%irAwuArts in
<br />Action' North Carolina Youth "Grip Erisemble Noyfli Utrohniana Society, Occancedbi Band uFft Sapoai Nation Orange Charter School FFA; Orange County ivbslei
<br />br
<br />Guildw , anige Comity Arts CoTmv [ssion-, &T;ngO COLMIty [AtUaLy C011116 L, OT, artgo Qi un ty S chools, Paul Green Nation; clati on- Play Mak ars Reptwo ry Comp my Robert
<br />and Pearl Seymour Ccntcr; Shared Visions Vo UjvjatiDn (N4 urplicy School I; Swn ya Hayncs Stone a lack C u ituxal Center, So s�reastrrn College j," Conference; iite
<br />ArtXW The Caio1naQuonerly„The John BrownQuintotJile IlcojflechanflcU; The Sun publisldllgccrnpny, fite
<br />Intproy
<br />Corriparry.- Tri'angl e Country Dancers (C'u untiry Dan cc rand Song Sown- cry); "TH W?,lc W cowls, Inc.; Trfanglc Youdi Ila I Ict; 'ryche FGun&rl on, LNC Arts and S clertces
<br />Foundation; UNC Chopel Hill Gfohot Rotations; UNCCITAT Festival; �NC DancgMnnrtbonl UNC Health Care Doorto Dc r Program UNC School
<br />and Mass Communication Foundation; UNC Student UNC•Canmlira PwArrining Arts; UNC-Chapel H91 Qiroliirm Uriiori;, U program; Hill Southern
<br />Polklife Caflecfion UtnvwsEty afNurth Carolina Fltcss, Vvice0,0ge0ec WC0M C(nn"lu pity Radiu; Wust Had Poetry Ftsirvol. Williarn R, Kcawflr, Fund rurArts,
<br />Women's Voices horus; WCINC Kadio; and Yackety Yak, Pablishing,
<br />Surveys o "'Nonprofit a its and Culture AUDIENCES
<br />AudicncL ira;crecp[ sumeying, a cotmon and aceepted research medtod, was conducted in all 192 or the study regions to rrteasnrc, ewentmwelated spcwrwdi.rrg by nonprorh
<br />arts and oWwre audicrices Patrion s wore mked to CD11AM a 511 W1 survey while at tending an event.' l cmial iy, a total. of 1,51 802 valid and umble attend ces completed
<br />the survey ftir an average of834 survey per ,study riegion. 'rho rratdotri ly selected respandow provided ften,*L-d, expenditure data an atmixiance-related Wivkieq sixh
<br />as meals, souvenjus" traubpollati oci, and led girig. Data Nwerc vullwcd throuL*ivW 2011 (to guard agaimit suasviral spi kes tar duop� uffs in attendirivv) m, wWl as aL a, broad
<br />raagcofbodi, paid and free ever ts (arnight at tht, opera wall I picwly yield rote spwdnig Ilien as weekend production or a rice conirrurnity music
<br />(estiva,l, rm exmnpl e). The survey respondents provided nilbrruation aboul the entire party with whow they "re attending the event. Widi an ovdW aVCFAgU' travel
<br />party size of 2,69 people, these data actually patleirns ofmore ffimi 408,000alltodeel, tlhereajiing the reliability offfic data,
<br />In Orange County, a total of 1,259, vaNd and usable and ience-intereepi surveys were collected 11)roin attendoes to nonprafitarts Arid culturt perfbrnlmtoes,
<br />rVents"Norl ry-hilbilions 4mr-Ing 2011,
<br />Studying Economic Impact Using Input-Output.Aiialysis
<br />'fo derive the most rcliabte eLonomiumpavt data� input-output aflo]yvis js Wed to rnea$,ore (lit impact ot'vxporidituFos, by nonprofit axis and culhi,o orgofflj,WLard�on.-, and
<br />their atidienzes. This is a. highly fegardedtype oreconoinic aualysis 14it ties be&ntlrcbasis for two -Nobel Piri,xs,Thv ivodcls aie syilart6 oCrimilieumAwal rqualknis
<br />that combine siatiAlual incthodsand economic theory !it an area Of Suidy called inice how many firnes ado[lar is rte spent within the ltwcal etonoiny
<br />before it leaks out, and it gluancifies the economic inipact of each rood ofipefiding, 11fli form of economic analysis is well suited for this study bmause it 42= be
<br />mstomi-evrl apedfically to cash study rebricui. T o comptele theartalygis for Orange Cotinty. Project cconotriWs cuatomkird an input- output: model basxxl on the local
<br />dollar flow, between. 533 finrly deqailed industrim within ,the coononry of0range County, Thts was acwtnirlished by using detailed datea on emplayincint, hrconies,, and
<br />,government revenues, provjdedlry the U.S. DCp3FtTDa111 Of COMPFICICC (C :Waity Buwcss PaULms, the Regional HooraymW triforwA'diou Systern, and the Survey of'State
<br />kind Local Finatice), local M data ',,sales taxes, Vioperty taxes, and rnisoellancom loeal option taxes), aswLfl: as tho survey data fin-rne the rc;;poridmg nonprofil arts arid
<br />o0urc organizations and lh6r audiences,
<br />A, com, prehensivu descriptian of flic Inediodologgy used In W-1-pplete the ingional study is available at
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