Orange County NC Website
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. / <br /> Orange County. wcOverview <br /> • Consumer propensities-a merchandising report which reveals your consumers affinity for nearly <br /> 5,000 product and service types <br /> • Custom variable reporting—most comprehensive set of geographic market variables <br /> commercially available, allowing Bloomington to access and manipulate: <br /> • Additional demographic indicators including five year projections and historical census <br /> tabulations for 1980, 1990, and 2000) <br /> • Business data(employees, land uoe, industrial divisions, occupation, establishments) <br /> • Current year and five year estimates on consumer expenditure, details and <br /> summarization, for average consumer expenditures and total expenditures by product. <br /> • Retail potential and consumer expenditure estimates by store type, calculated overall and <br /> per household <br /> • Current year estimates on crime by ten categories <br /> • Demographic Dimensions summarizing populations by sixteen socio-economic and <br /> ethnic clusters <br /> • Environmental Risk Index summarizing frequency and severity across five categories of <br /> natural disasters <br /> • Financial estimates on asset , debt, debt type, and net worth <br /> • Geographic identifiers such as calculation of area in square miles for each geography <br /> selected for analysis <br /> • Current year and five year estimates for healthcare demand across Diagnostic Related <br /> Group cases/charges, Major Diagnostic Codes, and physician office visits by type <br /> • Foreclosure estimates <br /> • Mosaic segmentation distributions by households and population across adult population, <br /> workforce, households, Mosaic Groups, by population, dominant cluster analysis <br /> • Current year and five year estimates on occupation/employment estimates <br /> o Buxton will also build a Retail Matching Model for Orange County which will be deployed within SCOUT® <br /> (Buxton's web-based, client specific analytic portal). This model will analyze the locations of nearly 5,000 <br /> unique ratai|, restaurant and entertainment concepts. This Retail Matching Model will provide the Orange <br /> County with the ability to benchmark the trade area of any given point within the city against these profiles <br /> to understand which concepts are the best match. This matching is done at the concept level rather than <br /> the category level. <br /> o The model's output includes access to marketing and recruitment packages(in electronic format)for the <br /> matching concepts of the analyzed trade area. These packages explain the opportunity that exists and <br /> the methodology used to reveal that opportunity. These packages are designed to take to real estate <br /> executives within the retailer's organization, as well as to the development community. <br /> 2651 South Polaris Drive • Fort Worth,TX 76137 • Phone:(817)332-3681 • Fax:(817)332-3686 • buxtonco.com <br />