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. .. <br /> Orange County. moOverview <br /> Recommended Scope of Services <br /> Buxton is pleased to present this Statement of Work to Orange County, NC. The purpose of this Statement of Work is to <br /> outline and review the specific solutions offered by Buxton as well as the associated benefits and costs. <br /> • Orange County, NC's business objectives are: <br /> o At this time Buxton has been asked to develop and provide retail recruitment and retail business retention <br /> analysis focused on the residents and workers in Orange County. More importantly, Buxton will provide <br /> the tools that translate the analysis and identification of the individual consumers that make up each of <br /> these distinct consumer populations into insights that are to be used in an ongoing manner to drive <br /> strategies for retail recruitment and business retention and expansion <br /> • Buxton solution: <br /> o SCOUT®-The ability to analyze any given point within the city to understand: <br /> • Retail trade area, <br /> • Residential and workforce consumer populations within the trade area, • <br /> • The specific retailers that match the profiles of the trade area's consumer populations <br /> o Additionally, there is a need for the ability to generate marketing materials reflecting the retail <br /> opportunities for the purposes of recruitment and development. <br /> • Benefits: <br /> o Since 1994 Buxton has been assisting business leaders make informed decisions based on Best of Class <br /> Analytics. In 2002 these lessons learned from working with the most prestigious private sector firms in <br /> America were adopted to meet the growing needs of municipal leaders to have access to this same level <br /> of intelligence. Since, Buxton has worked with more than 500 municipalities in 42 states to assist them in <br /> understanding the changing needs and demands of their residents. Buxton is primarily known for the <br /> assistance provided to communities seeking to enhance their retail shopping environments, but has also <br /> assisted communities in the areas of library optimization, parks&recreation p|anning, new mover <br /> impacts, BRAC analysis,emergency services planning, and other key areas where access to household <br /> level data provides significant insights to the changing populations of the municipality. <br /> o At its core Buxton holds the largest repository of household level information in the United States.Access <br /> to this level of detail allows our clients(public and private)to make informed business decisions in areas <br /> that affect their customers, newidento, patients, or users. Buxton maintains more than 350 individual <br /> databases and has built the methodologies and processes to mine the most comprehensive set of <br /> household level data available. Buxton's municipal clients have utilized this powerful information to <br /> develop retail strategies that have resulted in the recruitment of more than 35 million square feet of retail <br /> space, resulting in more than $5 billion in annual sales taking place in markets where it was not occurring <br /> prior to the engagement of Buxton. <br /> • Deliverables: <br /> o SCOUTO's base functionality will allow Orange County to generate on the fly reports at any geography <br /> on: <br /> • Demographics, <br /> • Psychographic profiles, <br /> • Retail supply and demand estimates, <br /> 2651 South Polaris Drive • Fort Worth,TX 76137 • Phone:(817)332-3681 • Fax:(817)332-3686 • buxtonco.com <br />