2012-136 Visitors Bureau - Vision Point Media Inc for Website Up Date

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Scope of Work Chapel Hill Orange County Visitor's Bureau Website Design & Development I Revised Statement of Work Visual Design At VisionPoint Marketing, we pride ourselves on 'thoughtful design.' Every decision we make is based on how °z well it will achieve the goals of the client and project. In addition to being aesthetically pleasing, design should ° be a problem solver. 3 D X We understand that Chapel Hill Orange County Visitor's Bureau has undergone a re- branding process and will zI soon unveil the revised identity. VisionPoint confirms and agrees to work within these new brand guidelines in ci designing the new website. Our process is highly iterative; honest client feedback is essential to our approach which consists of the following phases: Round 1: Design Concepts In the first round, designers will create three design concepts that marry the strategy, IA and existing brand. Through internal iteration and revision, the VisionPoint design team will transform these concepts into visual layouts for presentation to the client. Only after passing an internal review process, will the concepts be deemed ready for presentation and review by the client. Each concept (which will consist of a homepage and one inner page) will be based on the same strategy and information architecture, but will explore a distinct look and feel and visual approach. Round 2: Revision Based on feedback from round 1, VisionPoint will ask the client to choose one of the concepts —a single design direction —and provide specific feedback for revision. VisionPoint will refine the chosen concept, diving deeper into the homepage and inner page layouts. VisionPoint will then present the expanded visual design once more for further feedback and revision. Round 3: Final Design In round 3, designers put the finishing touches on the look and feel, using client feedback and the initial goals of the project to guide their revisions. The ultimate deliverable for this phase is the final, approved visual look and feel for all page templates of the website. O 2012 VisionPoint Media, Inc.