2012-136 Visitors Bureau - Vision Point Media Inc for Website Up Date

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Scope of Work Chapel Hill Orange County Visitor's Bureau Website Design & Development j Revised Statement of Work Research & Strategy C0 Every recommendation, every decision and the methods of implementing those decisions should be driven zz 0 by a clear, concise strategy. VisionPoint Marketing's core sustainable differentiator that sets us apart from our z competition is our emphasis on strategy. D z Our approach is highly consultative; during the Strategy phase, VisionPoint will work with Chapel Hill Orange z County Visitors Bureau to identify business goals and make decisions regarding structure, design, content G) and functionality of the new website. Key to the success of this project is collecting the right information from internal stakeholders. The focus of this phase is strategy - setting goals, defining project parameters and creating measurable objectives that will guide us throughout the rest of the process. Specific to this project, the following will take place in the Strategy Phase: Pre - discovery and Kickoff VisionPoint will collaborate with the client project lead to coordinate schedules, communication plans, agendas, suggested stakeholders and groups to take part in major approvals as well as confirm deliverables, timing and methods for the project. Brand/ Communications Audit Prior to initiating the Strategy phase, the client should expect to provide VisionPoint with any relevant background information and materials that give context to the new brand (visual mark, color palette, etc.). VisionPoint will review these materials in order to become intimately familiar with the new Chapel Hill Orange County Visitor's Bureau identity. Competitive Research VisionPoint will take a comprehensive look at the competitive landscape to gain a better understanding of the Bureau's positioning, document best of best practices and to better understand the client's competitive threats and opportunities. Stakeholder Interviews VisionPoint will conduct four to five (4 -5) interviews with key Chapel Hill stakeholders. These interviews (which will last up to one hour each) are designed to elicit feedback and input on a variety of topics related to perception, brand and differentiation points as well as background, culture and business goals. VisionPoint will work with the client to determine which individuals should be interviewed and expect the client to provide access to these individuals. Each interview will occur over the phone, Skype or in person (at VisionPoint Marketing's offices). Strategy Presentation The key deliverable for this phase is a presentation given to key Chapel Hill Orange County Visitor's Bureau stakeholders which outlines the goals and objectives of the website redesign. The Strategy Presentation will provide a clear understanding of the website goals and target audience as well as include all data and key findings from the Strategy phase. O 2012 VisionPoint Media, Inc.