Orange County NC Website
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Scope of Work <br />The website will be developed as described over the following pages. Key insights driving this Scope of Work <br />include: <br />• The website should include a user - friendly content management system (CMS), enabling the client to <br />frequently publish news, articles and other content as frequently as desired. <br />• The website will include robust calendar functionality, enabling the client to abandon the current calendar <br />tool (Everwonder) and manage events within the CMS. <br />• The website should include modern blog and photo gallery functionality. <br />• The website should be built with search engine optimization (SEO) in mind, enabling search engines to <br />easily index the site and establish a foundation for future SEO activities such as keyword research and <br />on -page optimization. <br />• The site should embrace the recently developed brand identity and feature a best -in -class visual design <br />that represents the Chapel Hill experience. <br />• The website should include a mobile- optimized version, optimized for hand -held devices. <br />Major Assumptions <br />In order to meet Chapel Hill Orange County Visitors Bureau's budgetary requirements, VisionPoint Marketing <br />has made two additional assumptions to the original Statement of Work delivered to Lauri Paolicelli on April 30, <br />2012. These assumptions are: <br />1. All meetings and presentations will occur over the phone, Skype or at VisionPoint Marketing's offices <br />located at 2443 Lynn Road, Suite 108 in Raleigh, North Carolina. <br />2. In order to meet budgetary requirements, VisionPoint will need to manage this project strictly and <br />efficiently. What this means for the client is that VisionPoint's timelines for content and turnaround on <br />approval are firm. For example: <br />» The client will need to respond to VisionPoint's inquiries in a timely manner i.e one to two business days <br />» All necessary parties needed to gain consensus on key milestones are present during all presentations and <br />reviews. <br />» Weekly project report calls will be managed efficiently according to a strict schedule provided by <br />VisionPoint's account manager. <br />» All communication should be conducted through VisionPoint's account manager and a single client -side <br />project lead. <br />U 2012 VisionPoint Media, Inc. <br />Ln <br />0 <br />Z <br />0 <br />Z <br />D <br />M <br />M <br />Z <br />G) <br />