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Our Approach and <br />Methodology <br />At VisionPoint Marketing, we strongly believe in smart, informed design and marketing that, when executed, <br />produce positive, measurable results. More specifically, our methodology revolves around a three - phased <br />approach that allows for the flexibility to assess the project's progress at multiple, pre- defined points over the <br />lifespan of the project. <br />think create measure <br />Although these are individual phases, they are in no way separate. Each phase informs the next, allowing for a <br />fluid process that revolves around a core strategy. <br />THINK <br />We understand users and we understand business as well. VisionPoint values the fact that a business or <br />institution has goals and expectations of their own, and that these goals can vary depending upon which <br />department you speak to. We take great pride in our ability to build relationships with the various constituents <br />within your organization, to uncover their expectations, and to use our development tools to bring them <br />together and gain consensus. The findings from the research we do at the beginning of the project are used as <br />a road map throughout the entire process. <br />During the Think Phase, VisionPoint works with stakeholders and site users to gather information that will help <br />define the specific goals that these groups would like to achieve via the website. We focus on the strategic <br />initiatives of the company or institution, the expectations of the user groups, industry standard best practices, <br />and trends in the targeted market. <br />CREATE <br />Every design decision we make throughout the process - whether it is a color choice, a layout decision, a <br />choice of words, or a choice of technology - is based on whether or not it will serve the client and project <br />goals. We do not make decisions based on our own personal preferences, on stylistic trends, or on hot new <br />technologies. We make decisions based on what's best for the project. <br />Q) 2012 VisionPoint Media, Inc. <br />T <br />Z <br />0 <br />Z <br />3 <br />D <br />�l7 <br />M <br />M <br />Z <br />ci <br />