2012-090 Visitor's Bureau - Clean Design for Marketing Services

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ATTACHMENT - A PROFESSIONAL SERVICES AGREEMENT FOR MARKETING COMMUNICATIONS MANAGEMENT Form 32 -A This Agreement, effective the first day of January 2012 and ending the last day of June 2013 by and between Clean Design, 8081 Arco Corporate Drive, Suite 100 Raleigh, NC 27617 and the Chapel Hill /Orange County Visitors Bureau ( CHOCVB), 501 West Franklin Street, Chapel Hill, NC, 27516 ( "Client "). WITNESSETH THAT: WHEREAS, Agency is in the business of providing professional services in the areas of marketing, advertising and other communications services and desires to perform such services for Client, and WHEREAS, Client desires to engage Agency to perform these communication services for Client, NOW, THEREFORE, the parties hereby agree and bind themselves as follows: ARTICLE I RETAINING AGENCY Client hereby retains Agency to serve as the Marketing Communications Agency for the product or service noted above and outlined in the RFP (Request for Proposal) that the CHOCVB issued, and Agency hereby accepts such relationship and agrees to carry out the communications function and to use its professional talent and expertise to promote Client's product or service to the best of its ability. ARTICLE II DUTIES OF AGENCY 2.01 Agency shall coordinate a Marketing Communications program on behalf of the Client. 2.02 Agency shall select or advise the client on the different kinds of advertising to use. 2.03 Agency shall be primarily responsible for developing the concept and design of advertising, web design and other marketing communications assignments. 2.04 Agency shall produce or arrange for the production of advertising. Agency shall cause the production to be completed in a finished and usable form for the media being employed and, in the case of collateral, the appropriate form for outside suppliers to complete. 2.05 Agency shall place, or arrange for the placement of, the advertising on radio or television stations or in newspapers, magazines or other media through an agency purchase of the time or space in the media to display the advertising. 2.06 As assigned, the Agency shall develop and implement social media strategy & support and conduct or coordinate market research on behalf of the Client. 2.07 Agency shall assign an Account Manager to service the Account. The Account Manager shall be available to the Client on a regular and reasonable basis for conferences. 2.08 Agency management shall meet with the Client on a basis deemed mutually agreeable by the Client and the Agency.