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2012-2017 Orange County Master Aging Plan <br />~._ _.____W_W_____.._~_ ___._..._.......~__-._~. <br />^ Strategy 3.1.3: Develop a health marketing campaign to encourage Orange County citizens aged 50 <br />and above to exercise for wellness and disease prevention and maintenance. <br />lndicator 3.1.3a: Identification of faculty and students at UNC School of Public Health to <br />help create, implement, and evaluate the health marketing campaign. <br />Indicator 3.1.3b: Focus groups held with older adults of different ages, races, genders, <br />and socioeconomic status to discover motivations and barriers to exercise. <br />Indicator 3.1.3c: Development of marketing campaign materials, articles, television, or <br />radio ads. <br />Agencies Responsible: Deparfinent on Aging, in collaboration with UNC School of Public <br />Health and Orange County Health Department <br />^ Stratecty 3.1.4: Provide older adults who have physical or mental health problems with access to <br />appropriate exercise classes at the Senior Centers. <br />Indicator 3.1_.4a: Volunteers recruited and trained to assist older adults with physica) or <br />mental disabilities in exercise classes. <br />Indicator 3.1.4b..: Increased number of exercise classes offered at senior centers that are <br />appropriate for older adults with mental or physical disabilities. <br />Agencies....._._Res.ponsi_ble.: Department on Aging, Orange County Parks and Recreation <br />Department <br />29 <br />