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Official's Guide to Disasters <br /> • Let the County Manager, the EOC, and the PIO know if you talk with the media <br /> by calling the EOC (919-245-6150). This is important so that accurate and <br /> consistent information is being disseminated in a coordinated manner. <br /> Types of Media Interviews <br /> Television: It is natural to become anxious when a TV personality requests an <br /> interview. Do not think you have to have the on-air demeanor of a TV personality-the <br /> public knows that this is not who you are. The important thing is to appear honest, <br /> straightforward, and concerned. Look at the reporter, not the camera. Think of it as one- <br /> on-one conversation with someone you like and you will look more relaxed. Be prepared <br /> with visuals that may help make your story better. Suggest meeting the reporter at an <br /> area appropriate to the situation to create a better visual location. <br /> Radio: Most radio interviews are conducted over the phone. Prepare by cutting out all <br /> distractions. You might want to hold all your calls and shut your door to avoid people <br /> entering your office. Talk in a completely normal voice. It is okay to have an accent or <br /> talk in your normal voice that might not be good for radio. Just talk so that you can be <br /> understood. <br /> Print: Print interviews usually last longer than radio or television interviews. The <br /> reporter will want more details. Make sure to block enough time to do a print interview. If <br /> needed, pull other people from the County for the interview, especially if they have <br /> expertise on your program/issue. <br /> i <br /> I <br /> Handling a Disaster Page 4.9 <br /> Version Date-April 9, 2012 <br />