Agenda - 04-17-2012 - 8a - Laserfiche WebLink

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Official's Guide to Disasters Media Guide • The general goals of managed public information are: • To provide accurately and timely updates to the public and media. • To minimize confusion, misinformation, and rumors during an emergency. • n effort to minimize the loss To improve coordination among effected parties in a e p g p of life and property before, during, and after an emergency. During a disaster or incident, all media requests should come through the designated Public Information Officer (PIO) or communications staff first, so that information that is released is consistent and accurate. Depending on the size and magnitude of the disaster a single media center may be established. The on-scene IC or PIO can be with you during an interview if needed. If you cultivate good relationships with the media before an emergency, you will receive better support from them during an emergency. Use the following tips when responding to questions from the media: • Say the most important thing first and then elaborate if necessary. • Answer all questions directly and as completely as possible. • If you do not know the answer to a question, say so. Do not guess or exaggerate. Erroneous information can damage your credibility and can cause the public to make bad choices. Get the reporter's contact information, and call back when • you have the answer. • Avoid using "no comment." No comment gives the impression that you have something to hide. • There is no such thing as "off the record." Anything you say to a reporter is fair game. • Never argue with reporters or lose your cool. Do not be rude even if the reporter appears to doubt your credibility. • Be sure the reporter understands your answers and is not putting words in your mouth. • Avoid answering speculative "what if" questions. • Be sure to emphasize positive points you want to make. • Speak naturally and use terms the public can understand. Avoid using acronyms and jargon. • Make one point at a time. During times of high stress, people are generally only able to remember short, concise bits of information. • If you must read a prepared statement, review the information before going to the press. Read in a relaxed manner. • Be believable, personable, and conversational. Credibility is vital to getting your message across. • Coordinate any requests to tour the scene with the Incident Commander or PIO before making any promises to the media. Handling a Disaster Page 4.8 Version Date-April 9, 2012